We got you covered here; we have 10 years of experience working with Chinese Dealers, and will avoid you waist too much time in research, sharing you here our top 2 don’ts or problems:
watchin this video maybe first
NEVER send emails
Chinese distributors never read emails. NEVER
Emails in China are part of history.
We can see your surprised face from here. How do they communicate if they don’t use emails then?
The magic word: WeChat
WeChat is a social platform launched in 2011 by the Chinese company Tencent. This "super app", which is very popular in China, offers a multitude of functions to its users as well as to companies: instant messaging, exchange of audio and video content, payment by telephone, geolocation services, online store, blog, etc. Thanks to mini programs integrated in WeChat, the user can do everything on the web, without having to leave the application.
It is so integrated into Chinese society, that going out without your phone/WeChat would make your life almost impossible.
Above all, WeChat is the number one way to communicate with you Chinese friends, family, coworkers, Business Partners…everyone in your Chinese life use WECHAT
The Super app is always at your best friends for connections between Chinese people easy.
The distribution of WeChat users by age
22.3% of users are under 24,
13.7% of users are between 25 and 30 years old,
22% of users are between 31 and 40 years old,
19.2% of users are between 41 and 50 years old,
22.7% of users are over the age of 51,
98.5% of people aged 50 to 80 who have a smartphone in China use WeChat.
If you come to China and meet new people here, the first reflex for them is not asking for a business card but adding you on WeChat to keep in touch.
You can easily understand that if you don’t have a WeChat, you will be seen as an alien.
Stop using emails now, what you urgently need now is a WeChat account.
Don’t Reply or reply too slow
Chinese distributors expect a fast reply.
We know that each country/culture has its own conception/vision of what is considered a fast or a slow reply.
No matter your origin, if you ever come to China, you would be amazed at how fast things go here. Not only in terms of development, but also in terms of responsiveness to all kinds of services.
Same with customer support, live chat is everywhere, if you have any questions, you have always an instant reply.
When you communicate on WeChat, people answer instantly as well (unless they are busy).