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mardi 17 août 2021
The ice cream market in China
IceCream market in China
The ice cream market in China
The market studied: Ice cream in the world
Spared by the crisis, the ice cream market continues to grow, particularly in its strong segments, and intends to continue in 2012 its winning recipes focused on innovation and communication.
This mature market sees two giants with an international dimension clash: Unilever, an Anglo-Dutch company, owns brands like Walls and Miko and the Swiss giant Nestlé Häagen Dazs, Dreyer’s… etc, both from Western Europe. Each is implementing an international strategy to establish itself in local markets.
The world ice cream market is very contrasted depending on the country, the diversity of situations stems from two important factors: the eating habits and the standard of living of the populations.
In some regions of the world, most of the consumption takes place outside the home (in some Asian countries), operators are manufacturers and distributors of the product with franchised chains of specialized fast food restaurants or street vendors.
Every second in the world we produce and consume 412 liters of ice cream. This represents 13 billion liters of ice cream tasted per year worldwide.
The biggest consumers of ice cream are: - New Zealand with a consumption of 27 liters per year per capita
dimanche 20 juin 2021
China -Taiwan's “Pineapple War” distribution
In Asia, China and Taiwan have for several weeks been in a silent political-commercial standoff, one of the latest consequences of which is what one might call "the pineapple war".
In fact, last February, Beijing decided to ban imports of Taiwanese pineapples into its territory, from March 1. A sudden ban deemed unfair, and not meeting the standards of international trade rules, by Wang Mei-Hua, Taiwanese Minister of Economic Affairs.
For the Island, this ban is above all a political act, while China claims to have taken this decision for biosecurity reasons (Chinese customs officials have found parasites in pineapples, according to Chinese media Xinhua).
“This is not the first time that China has used agricultural exports to other countries as political threats,” the island's ruling Democratic Progressive Party (DPP) said in a statement reported by Reuters. In this regard, we will recall the ban on imports of coal and Australian lobsters last year. For once, if the bulk of Taiwanese pineapples are consumed locally, China alone absorbs more than 90% of exports.
The "Pineapples of Liberty"
In the process, the leaders of Taiwan urged their citizens to consume more pineapples, to minimize the impact on farmers cut off from their large Chinese clientele.
Thus, while waiting to "reflect and discuss with China on this issue", "we will try to diversify and sell our excellent products in markets other than China", added the Minister.
For Taiwan, the strategy seems to have paid off, because Prime Minister Su Tseng-Chang recently said domestic demand for pineapples has exceeded total exports expected this year to China.
And as might be expected, the Americans were quick to jump at the opportunity to support Taiwan against China. This is also the case for Canada, somewhat at odds with China.
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