dimanche 20 octobre 2013

China is the Largest solar market in Asia

China is the Largest solar market in Asia,

And it plans to add more production projects in areas where electricity can be distributed to customers who live nearby. The government intends to expand the total capacity of these projects to 20 gigawatts by 2015, Wu Xinxiong, director of the National Energy Administration, said in a speech published on the website of the agency.

This compares to only 2 gigawatts at the end of last year, according to data compiled by us.

distribution in China

Increasing the distribution short, China can avoid overloading networks have struggled to absorb the recent growth of solar and wind power generation, which are both intermittent sources of energy as the peak of favorable weather .

China Solar System 

 Next year, China will add 6 gigawatts of distributed solar power, or power plants that are scattered rather than a central hub, Wu said. More than 80 percent of this capacity will be in the regions around Shanghai, Guangzhou and Beijing. These areas have electricity demand higher than other cities, Wang Min Nan, a Beijing-based Bloomberg New Energy Finance analyst, said today by phone. "It is not necessary to transmit energy over long distances," she said. China aims to reach 35 gigawatts of total solar capacity in 2015, according to Wu's speech posted yesterday. The country introduced a subsidy of 0.42 yuan (7 cents) one kilowatt hour in August for projects under 6 megawatts connected networks up to 10 kV. China Development Bank Corp. will establish funding agencies and local investment to advance the planned plants...

 source :
China media


vendredi 11 octobre 2013

The big problems of the distribution in China

The big problems of the distribution in China 

Container manufacturers , ports and logistics companies have been pouring millions of dollars into the development of cold chain facilities to meet the expected demand for fresh produce and seafood demand as the global economy recovers .

Logistic in China is always a problem

Poor local distribution on the continent , however, could affect shippers' access to consumers in the world 's second largest economy , traders said .
While officials of the box as Singamas Container aim to double the sales of their special containers , including refrigerated those over the next two to three years, and port and logistics business operators to enhance supply chain to ensure the free movement of fresh produce , problems arise when he leaves cold storage .

Fresh Products

Very few trucks on the continent are equipped to supply chilled, so most of the fresh produce containers are not kept in a regulated on its way to market " atmosphere , said Kurt Huang, general manager of Shanghai Freight Hongshen forwarding. "Even with those [ who are equipped ] , there are unscrupulous drivers Turn off the power during the journey to save fuel , inflicting heavy losses on the owners of the cargo. "
If the trip was short , the damage was limited , Huang said, but an inspection by quarantine officers and personalized - which may leave sensitive goods exposed for days - more accustomed to certain wholesalers continent leaving boxes of perishable goods under the sun added to the toll and the goods would then spend several hours travel retailer in improper condition . China !

Jiang Zhangjie , a fruit importer based Anhui , said a growing number of new inexperienced operators in the business and the lack of a distribution network meant regulated product quality is at risk of being compromised . "Many of these newcomers just want to make money quickly ," said Jiang. " They did not invest in the future because it increase the price of their products and reduce their competitiveness. "

While Asian fresh produce exports fell nearly 6 percent to $ 18.6 billion U.S. last year , according to the United Nations , Asian imports jumped 12 percent to 28 billion U.S. dollars, the China accounting for nearly 70 percent of the increase, followed by Japan , South Korea , Thailand and India. via

Transportation problems

Although the U.S. Department of Agriculture forecasts a decline of $ 2 billion in the value of U.S. agricultural exports to China next year , analysts believe the strengthening of trade links between China and the emerging economies , creating over free trade zones and higher wages will continue to support the country's demand .
Anthony Wong Foo Wah , former chairman of the Hong Kong Logistics Association , said he wanted to bring the logistics know-how and expertise of the city in the continent by setting up an area of ​​chain cold in every major provinces - which involves the storage , packaging, distribution and even a wholesale market - but he said the shortage of land was as much a problem again in Hong Kong. source

"Municipal governments while their reserve land for projects such as residential developments , shopping centers and hotels because they are money - spinners that generate quick income for them . We have a low priority

jeudi 10 octobre 2013

How to adapt your product for the Chinese market !

How to adapt your product for the Chinese market ! 

Selling ​​in China today is no exception to this saying as it is true that society, the Chinese cultural system are complex.

The values ​​of Chinese Confucianism is a braiding , Taoism, and communism ... capitalism , with whom he must now deal . However, among the 250 million Chinese accessing the consumer middle class relatively unified behavior seems to emerge . Even non-existent in 1985, the middle class (" zhong chan ") is under development and is expected to represent 70% of China's population by 2025 .

Middle classes and new codes

For now, it is mostly made ​​up of urban households living in large eastern cities : Beijing , Shanghai , Guangzhou, but also Chongqing , Harbin, the central cities that develop. This concept of middle class is not at all derogatory to the Chinese, as it is the desire to lie " in the middle" and fits well with this reluctance to differentiate themselves in a country of " market socialism" , according to the expression of Deng Xiaoping. According to the observatory Obs China , conducted by the Institute of Studies Think Out , "the middle class is not only extended, it dictates the socio-cultural changes and shapes the society as a whole ." Ideograms used brand

  • Guerlain / Lan Jiao : precious orchid
  • Volkswagen / Da Zhong : the people
  • Ikea / Yi Jia : pleasant, family
  • Carrefour / Jia Le Fu : family, happy, happiness

In marketing , companies operating in China must deploy values, symbolic of the middle class to own distinctive codes. A middle class that needs social identity , legible and also educational brands because consumers are still starting out , even if the younger generations , the " over 35 " and " 15-24 years" , already evidence of some expertise in procurement , requiring " products without any imperfection and innovative products , not only in terms of design," as stated by Catherine Sfez , head of the China studies institute Sorgem .

... and unfortunate connotations

Google / Gu Ge agricultural product
Nissan / Lan Niao : lazy bird
For foreign brands, fully understand the Chinese consumer is able to sell at a price of 2 to 100 times higher than that of domestic products. For the Chinese consumer is fascinated by international brands. Regarding the luxury (" she shi ") , he even worships some international brands like new idols , like this buying hysteria around Vuitton leather goods brand . A brand with its famous beige brown monogram, ostensibly neutral shades , perfectly understood the expectation of the Chinese public , an "aesthetic of bland " perceived as serene and calm ...

Market Research : Keep it simple and illustrated !

Catherine Sfez is responsible for studies in China for Sorgem . His team organizes "small Chinese lunches " to understand the market and make the right decisions . Her advice to those who would use the Western marketing techniques ? Adapt. "In China , she says , qualitative studies are in their infancy or superficial , or they allow brands to explain the failures or successes and structuring positions . Technical study , the " projective " mode is very relevant because it frees the individual speech . The Chinese do not have the habit of giving their opinion , but they have a lot of ease to speak when asked to respond to images. "
Still , sometimes , exercise is tricky. With a consumer who oscillates between frugality and fun to eat , attraction for foreign and economic nationalism , this " Chinese pride " that drives him to buy Chinese. But for a potential market of 1.3 billion people , the game is worth the candle . Lap of best practices to address the Chinese business .

Three ( first ) key for sale

- A brand name well translated

A Chinese name is required . To choose is to balance the characteristics of the product, the brand values ​​... and pronunciation, plurisyllabiques words are difficult to pronounce and remember for a Chinese explain This website

An advertisement in line with the value system 

The advertisement must include the Confucian and Taoist values ​​. The objective sought by these currents of thought is the "maintenance of harmony." Implying display social success, family values, and avoid figures rebels and forward-thinking are not role models in China. The Chinese are very receptive to the realism of the product, the most important to them is not what is seen , but what gives rise to advertising as emotion. You need to really understand Chine. See tips to understand China

- Legitimate brands

Old and successful brands is the only way to overcome copies or arbitration "price" in China. They help establish a social identity , unite a community and contribute to building a culture. To be avoided : brands " provocation " against the current culture of Chinese discipline , or " seduction too active ," contrary to the traditional values ​​of modesty.


mercredi 9 octobre 2013

What can French really sell to Chinese ?

What can French really sell to Chinese ? 

The central problem that destabilizes the past few years in France, is its disastrous performance in foreign trade : in 2011, a deficit of 70 billion euros , or 2.3 % of its GDP. It thus comes very close to the record trade deficit , which was reached in 1982, when it reached 2.5% of GDP.
This year, a disastrous record was reached, therefore , essentially a stimulus policy in France was extreme and unilateral times . What is worrying now is that our execrable in foreign trade score is not articulated at all with such an excessive strength of domestic demand, but spring indeed lack of competitiveness changes we are experiencing now .

If you need further proof , we refer to our trade deficit with China, deficit reached 27.2 billion euros in 2011 . Thus, our trade deficit with China alone accounts for 39 % of our total trade deficit ( trade deficit with Germany : 24% of the total deficit ) .

Worse. Goods traded between France and China consist mainly of manufactured goods so we can validly bring our trade deficit with China , € 27.2 billion , with our trade deficit in manufactured goods with the rest of the world: 42 4 billion euros in 2011 . It would be about 64 % of our trade deficit in manufactured goods that would be attributable to China .
Contrary to what is often reported , so these are our trade relations with China are more destabilizing for our trade and our economy .

Export to China 33%

Our exports to China only cover 33 % of our imports from China , when our exports to Germany still cover 81% of our imports from Germany. Obviously, there is therefore a dysfunction in our trade with China is both specific , important and disturbing .
And we know the origin : the major international organizations ( World Bank, IMF , UN ) tell us that the euro should normally be around 4.52 yuan , but China , thanks to a draconian exchange controls which it has a monopoly and that allows him to control the exchange rate of its currency, we continue to inflict euro remains stable at around 8.32 yuan, an overvaluation of 84%.
And the overvaluation of the euro is maintained by China even despite huge adversities facing since mid-2010 on the countries of the euro area.

Trade France and China

But back to the coverage of trade between France and China : the rate already exceptionally low , at 33% , is likely to reduce further because in the coming years , our industries will be subject to all kinds of adversities for export to the Chinese market.
First, our basic exports to China manufactures will continue to suffer as the exchange rate euro / yuan is also evoked by pénalisateur .

About Cars

Even in terms of auto exports , the outlook is very unfavorable , with only Germany still manages to export high -end cars ( Mercedes , Audi, BMW ) . Peugeot and Renault, he manages to get an industrial plant in China will , like other Western manufacturers in China producing standard cars they are still selling .
In terms of TGV , where France is exceptionally well positioned internationally , China has deployed an aggressive strategy to negate the Chinese imports. After purchasing from Shinkansen (Japan) and Siemens (Germany) the technology , it has track national champions , CSR and CNR , so importing the least possible TGV and barging in export. It is true that this strategy was a masterful setback with the collision took place in July 2011 between the TGV viaduct in Wenzhou on the Beijing -Shanghai line . But China has not given up and will remain closed to exports of French TGV .

About Plane

In aeronautics , where France, Germany, remains well positioned , China makes its aircraft orders and helicopters on two conditions: EADS and Boeing have to accept a transfer of technology to get orders, which undermines the long-term evolution of aircraft orders and helicopters from China . In the short term , an increasing proportion of orders sent by China to be produced locally. Thus , the outlook for our exports , both in the short and medium term , there is also disappointing.
For nuclear power plants, the Fukushima disaster disrupts the prospect of Areva export to China . Thinking about the safety of nuclear power plants that undertaken the Chinese government will delay the construction was scheduled nuclear and China, which will be part of the club now very few countries buyers nuclear power plants, will not fail to enforce vis-à -vis the same requirements as Areva against Areva and Boeing , which also limit exports.

About luxury

Are exports of luxury goods from France to China. They continue to behave very well. It purchased by the richest Chinese, French brands are the matching label "made in France " . The French luxury companies , unlike the others, so translate into actual exports the sales they make in China. This is a very good point for our exports. But of course , we can not rely on this sector alone to rectify our manufacturing trade with China products. In cosmetic France has big advantage, see this article about this Topic

see also luxury market in China

About Culture and media

And also , the Chinese government in recent years , in its super- mercantilist strategy to always control over the global manufacturing industry , has decided to not overlook the arts and crafts or fashion and luxury or cultural products and audiovisual media. We thus emerge more strategic analysis of China who rightly insist on the role of "soft power" of the country for success in these areas that are not at all marginal .
The french leader in Luxury is LMVH

These Chinese analysts welcome the decline that began in their view, the "soft power" of France , which China has long envied us and welcome also control which China is trying to seize the international market art ...
We see exchanges between France and China are not going to rebalance . At a time when , increasingly , we rightly refers to the need for reciprocity in trade between countries, China stands out and we impose a lack of reciprocity will become increasingly destabilizing and more more unbearable .

In terms of TGV , where France is exceptionally well positioned internationally , China has deployed an aggressive strategy to negate the Chinese imports. After purchasing from Shinkansen (Japan) and Siemens (Germany) the technology , it has track national champions , CSR and CNR , so importing the least possible TGV and barging in export. It is true that this strategy was a masterful setback with the collision took place in July 2011 between the TGV viaduct in Wenzhou on the Beijing -Shanghai line . But China has not given up and will remain closed to exports of French TGV .

dimanche 6 octobre 2013

Distribution in China: the dreamt land

A turnover(sales) increasing by 6 % planned in 2013 and a market estimated(esteemed) at 11,8 billion dollars by 2016. Close by, 3,1 billions in the Western Europe and 4,4 billions in America of the North waited for the same year make weak face(figure). For the consulting firm PricewaterhouseCoopers ( PwC ), the locomotive of the consumption and the distribution(casting) whistles in Asia-Pacific.

According to a study ( PDF) realized in partnership with Economist Intelligence Unit and published on Wednesday, April 3rd, it is China which, unsurprisingly, pulls(fires) the train of the growth of the sector, and by far. In spite of a growth at the lowest for thirteen years, its sales in the distribution(casting) are called to progress of 10,5 % this year, far in front of India (6 %), Malaysia (5,7 %) and Indonesia (5,5 %).


The exponential growth of the Asian giant should allow him to take the first place in 2016 the world market for distribution, thanks to the rise of the middle class. At the 18th National Congress of the Chinese Communist Party in November , the country's leaders said they wanted to double the gross domestic product ( GDP) and per capita income of urban and rural households by 2020 . According to PwC , Chinese households middle and upper classes, whose annual income is more than 15,000 dollars a year, should represent , by 2016 , 41% of the national population , against 11% in 2011.

" Based on this fact , distributors present in China only concentrate on the cities of the first and second rows , but also want to accelerate their development in the cities of the third and fourth in terms of the potential of these markets are undeveloped "explains Thierry Charpentier , Director PwC China specialist .

The Boston Consulting Group (BCG) made ​​the same observation in a November report estimated that by 2020, the wealthy Chinese class would more than double ( 280 million people ) and ensure 75% of the growth in purchases of products luxury in China. According to the firm , the affluent Chinese , under strong social pressure to " assert their status," are willing to be " on top of trends " and develop expensive tastes increasingly sophisticated in order to differentiate . Product categories that should especially benefit from this boom are the luxury apparel , automotive and cosmetics.

In this last segment , France is particularly active . From 2010 , L'Oréal took second place in the market, behind American Procter & Gamble. Building on this success , the brand does not stop there way : to meet the demand , it is opening a new factory on the continent " every two or three years," stated in November ( link subscribers) Jochen Zaumseil , general manager for the Asia- Pacific region. Meanwhile, the group opened in January its first research center in India in order to " accelerate innovation " for local consumers and adapt the offer to the market.


It is however the Asian market of the fashion and the clothing that will pull(fire) most the growth of the distribution(casting) (+ 5,1 % waited in 2016). The group Inditex, the owner of eight signs(brands) of clothing (of whom(which) Zara and Bershka), takes advantage of it widely: on his(her,its) 482 openings of shops Zara in 2012, 121 were made in China. The mark(brand) also dashed on the Clear(Net) Chinese in September, decided well to take advantage of the gigantic development of the e-commerce.

Read the note(mark) of blog: " Cha*el, Chanle, Chanele, Ch@nel... Made Chanel in Mocked "

In 2016, Asia should indeed represent 41,4 % of the world sales of the e-commerce " business to to consume " (B to C). China will monopolize it more than half: 23,4 % in 2016 against 9,9 % today.