vendredi 25 septembre 2020

China probes Australian wine imports

 Canberra 'sided with the United States' leads it into trap, says observer

China launched an anti-subsidy investigation into Australian wines on Monday, less than two weeks after launching an anti-dumping investigation against the same product, signaling a continued cooling in economic relations in the face of what the country describes as growing hostility from the administration Morrison to China.

China’s anti-dumping investigation into Australian wine is politically motivated, industry figures say

China's Ministry of Commerce on Monday announced it was launching an anti-subsidy investigation into Australian wines sold in containers of two liters or less. The investigation is expected to conclude on August 31, 2021 under normal circumstances, but it could be extended until February 28, 2022, according to the ministry statement.

China had already launched an anti-dumping investigation against Australian wine on August 18.

"China has launched investigations after it discovered problems with Australian wines exported to China," Li Guoxiang, an agricultural researcher at the Chinese Academy of Social Sciences, said Monday.

“Based on my study of the Australian agricultural sector in 2013-14, it is hardly conceivable that the cost of Australian wine would be lower than that of Chinese domestic wine, so Canberra is probably giving subsidies to its farmers. This is one of the reasons why China has launched its anti-subsidy investigation, ”Li said, indicating that simultaneously conducting anti-dumping and anti-subsidy investigations is a standard trade investigation process under World Organization rules. trade (WTO).

As an economy that relies heavily on trade with China, Australia has seen its wine exports to China increase since 2019, when a free trade agreement came into effect and allowed Australian wines to d 'be imported into China without customs duties.

In 2019, Australia's wine exports to China increased 12% from the previous year to A $ 1.28 billion (US $ 943 million), becoming the largest supplier of wine from China with 37% of the country's annual wine imports

Australia's wine exports could be severely affected if surveys reveal problems, analysts say.

"The Morrison administration itself should be blamed if Australian exports to China drop, because it should have known that its unreasonable actions would have adverse effects on China-Australia economic relations," Zhao Gancheng, director of the Center for Asia-Pacific Studies at the Shanghai Institute for International Studies.

"China has done nothing wrong with Australia, while Australia - in its decision to side with the United States - continues to accuse and attack China unreasonably," he said. Zhao said, noting that this seriously undermined bilateral political confidence.

Australia, which has followed the policies of the US administration, was the first Western country to not allow Huawei's 5G equipment, while calling for an independent investigation into the epidemic situation in China.

"Many hawks in Australia - who are aware of the complementary nature of trade between China and Australia - are playing a game of political provocation against China while trying to reap huge economic benefits from relations with China." Ruan Zongze, executive vice president of the Chinese Institute of International Studies, said Monday.

According to him, Australia's pro-US foreign policy aimed at strengthening diplomatic relations with Washington has put Australia in a "trap", which has led many people to believe that Australia cannot take a stand. decisions by itself. "This is not in line with Australia's interests or international principles," he said.

Products that China imports from Australia can be purchased from other countries, Zhao said, noting that if the Australian government does not care about its economic interests, China can certainly import from other sources. .

Read also

Amid deteriorating bilateral relations, China's merchandise imports from Australia fell 4.4 percent year-on-year in the first seven months of 2020 to reach $ 66.92 billion, according to data from the Chinese General Administration of Customs.

dimanche 13 septembre 2020

Guide to distribute your product in China

Rapid urbanization combined with a growing and changing Chinese economy paves the way for great opportunities and threats for Western businesses. While some jobs are outsourced to the United States and Europe, they can indeed also take advantage of China's new purchasing power by offering to sell to China, a population of around 1.3 billion people.

Basically, the types of products you decide to sell in China should be attractive to Chinese customers to get their attention and engage them. Agricultural products, food and drinks, baby and maternity products, health and wellness products. In addition, there is an increasing emphasis on sporting, leisure and lifestyle items.

What can I sell in China?

With a middle class of over 300 million people, which is growing every year, there are certainly plenty of opportunities to sell products to Chinese consumers. But some products are more in demand than others.

Makeup & fashion

Beauty and Makeup is a major product in the most popular categories for Chinese buyers, especially those who use Tmall. Beauty accessories are in the beauty niche, some accessories like makeup brushes are popular in China. An international brand can find great success selling its products on Tmall in China.

Selling to China Skin care products like moisturizers and sunscreens are also popular among Chinese consumers. Especially if you offer products made with natural ingredients, you might have a good chance of attracting health-conscious Chinese consumers.

They also regularly buy everyday products like cleaning products online. Thus, international companies could potentially sell natural products, especially those containing natural ingredients to appeal to families and health-conscious consumers.

Fresh products are popular in China

You can also attract Chinese customers by selling fresh produce like fruits and vegetables. Natural juice is also a popular product among health-conscious consumers in China. And some types of fruit juice, like cranberry juice, have just been introduced to the Chinese market.

There is also an increasing demand for seafood in China, both due to the growing health concerns regarding local Chinese seafood and the westerners have access to certain types of seafood that cannot be found in China. China.

Food supplements in China

Chinese consumers are also increasingly health conscious, so health products such as vitamins and supplements are gaining more and more attention on e-commerce platforms such as Tmall, Selling in China via Crossborder is a good option.

Dietary supplement & vitamins 

Category of food imported on Tmall Global

Healthy packaged foods in China

You can also woo Chinese consumers with healthy foods that are a little easier to ship. Think about packaged foods that contain healthy ingredients like dried fruits and whole grains. Chinese consumers, especially young people, are more interested in food trends. Sometimes Chinese consumers cannot get these trendy food products from local Chinese sellers.

Sell wine in China

Wineries and small wine brands can attract Chinese consumers as imported brands. Especially for brands that operate in desirable regions, selling in China can generate a lot of growth opportunities. To sell in China, you need to localize your content.

Business in China & strategy

Align content with business goals and brand positioning. A global provider of corporate information security services has contacted us to receive information to support their content marketing and public relations efforts. Global business information security spending had grown rapidly since the start of the decade, and the complex nature of modern computer security threats meant that companies were spending more and more of their overall IT budgets on improvement. of security.

In response to these trends and the opportunity presented, our client wanted to develop a growing range of information security services and link these services to the security challenges that may arise for clients within the client's core offerings. To support communications around these expanding capabilities and build a “thought leadership” positioning on the topic, our client commissioned research to support marketing and public relations efforts.

Our social listening tools help you harness the voices of your customers and prospects across online and social channels, giving you critical feedback and insight into what the market thinks about your customer experience and your Mark. Listening closely and reacting quickly to these social signals in real time can help companies gain and maintain a competitive advantage.


 B2B research, we are always looking to find readily available information and data to help provide insight and solutions, so you imagine social media platforms like Twitter would be a gold mine for b2b brands. They sure are, but only with the right tools at your disposal.

social listening in China the key to success

We use sophisticated tools, which analyze the information and the social media landscape for information relevant to the market and research needs of each client.

These tools help us identify and analyze the network of influencers talking about a topic or brand, whether on social media, online communities or specific industry sources.

Horizon Scanning can also be used to understand what the future may have in store for you in your market, by listening to information on growth drivers, challenges, threat of disruption or macro / micro trends.

We consolidate content quickly, sorting out the “noise” that can often prevent businesses from seeing the big picture. The tools we use are sensitive to the existence of unreliable or misleading content, filtering information so that we can provide solid and reliable information to our customers.

source of this article

vendredi 13 mars 2020

How to find distributor on WeChat

The interview of Olivier VEROT, founder of GMA, digital agency in China.

“With WeChat, all you need to know to reach Chinese consumers!”. 

Let's discover together 4 ways to sell on the Wechat messaging platform and attract Chinese distributors 

With more than a billion active users per month, Wechat represents a veritable Swiss army knife and offers an "All in One" offer in which Chinese people can communicate, play, search for products, buy or pay from their mobile. By creating your official Wechat account, users will be able to subscribe to your account to follow your news, receive "push" notifications, but also be redirected to your e-commerce site.

All Chinese distributors are using wechat EVERY day

Develop your visibility on Wechat, to be found by Chinese distributors

In China, Wechat is part of the daily life of Chinese Internet users. A real personal space, the social platform does not adopt an aggressive advertising strategy since it chooses to expose its users to only one sponsored content per day. This means that advertising must be as relevant as possible.

To make you aware of its users, Wechat provides advertisers with two advertising formats:

banner ads (or "Banners Ads") that appear at the bottom of articles written by an official Wechat account. They consist of a logo, an account name, a title and a "Call to Action". 

When the user clicks on the banner, he is redirected to a page with additional information on a brand or product. As for the “Call to Action” button, this sends the user to a landing page. Charged at CPC, this format is preferred for long-term campaigns and in order to acquire new subscribers.

Moment Ads is not good for B2B, better to reach consumers

“Moments” (or “Moments Ads”) ads that appear in the “Moment” news feed of Wechat users. Commonly used by advertisers, this CPM-billed format promotes your brand. This advertisement consists of the brand name and a profile photo, a description of 40 characters in Chinese, a link to an html5 page and photos (6 maximum) or videos.

Total retail distribution on WeChat : 

Retail sites totaled 7,180 billion Yuan (955 billion Euros) in 2017, according to the Chinese Ministry of Commerce.

WeChat : how to sell on crossborder to China ? 

Cross-border consumers are expected to constitute more than 50% of Chinese digital consumers by 2020.

Cross-border sales of E-Commerce in China are not subject to any taxes.

Customs taxes in certain categories have been divided by more than two for products purchased on foreign websites.

There are fabulous opportunities for foreign companies to sell their products to Chinese consumers through a Wechat store. Take advantage of the growing Chinese E-Commerce sector and increase your sales!

Promotional on WeChat works well !

Okay, now that we have a Wechat account, it's time to showcase our brand.

The hard part here will be to make sure that enough potential consumers receive this item.

To be informed, Wechat users must follow your company page.

A very appreciated and very effective technique consists in organizing a promotional event in a specific place during a given period (1 hour for example).

In order to increase your number of subscribers, you will advise your customers to follow you on social networks to stay informed of all promotional sales.

Advertising on Wechat

  • Advertising on the newsfeed
  • News feed is Wechat's most popular feature.

Users can update their status, share photos, short videos and articles with relatives and friends.

Businesses can pay to appear on the feeds of targeted users. These ads are usually in the form of text, images or videos. If the reader is interested, he can click on the "Learn more" button which redirects the reader either to the product highlighted, or to the brand's official account or to the brand's official website.

Direct Advertising on WeChat

Another possibility for brands is to use direct advertising, which appears in the form of a banner at the bottom of Wechat articles. When the user finishes reading the article, he sees an advertisement.

Open an official store and link it to your Wechat account

One of the popular ways to sell on Wechat is to open an online store where the user can directly view and purchase the products.

in China branding first, then distributors will find you

Finding a quality distributor in China is a notoriously difficult task, especially for a new brand with little reputation and low levels of brand awareness. Distributors will be incredibly selective & want to see products and brands that have already made some kind of an impact.

Develop landings pages in HTML5 to attract distributors

With Wechat, it is possible to sell your products through the creation of landing pages in HTML5 within your official account, so as to offer a personalized experience to users of the platform. Quick and easy to develop, this format is suitable for actions limited in time or to highlight a subset of products. It is suitable for example for specific actions or the launch of capsule collections as the luxury brand Dior was able to do in 2016.  Chinese distributors love beautiful H5 page

Connect your JingDong store to Wechat

On Wechat, it is also possible to integrate an existing JingDong store (京东) into your official account. In this way, the management of your sales and transactions is carried out directly through the platform. As for the JD store, it automatically adapts to mobile navigation, without the need for further development.

If this store allows you to get started quickly and take advantage of the platform, the user experience is more reduced since it is standardized and therefore less customizable.

 Develop e-commerce tool to allow distributors to resell and get a commission 

The Wechat social platform also gives you the possibility of integrating your e-commerce site via APIs. If you wish to choose this option, however, be sure to respect the following: language, currency, payment method (Wechat Pay), or even adapt your site for mobile…

If you do not want to go through an intermediary store like JD, you can also create your own store. Completely developed for browsing on Wechat, this alternative offers the best experience for users of the platform since it perfectly matches the uses of Wechat. Regarding investments in development and integration, the amount will vary depending on demand.

after it is the problem to get commission on wechat store and how to manage and engage your distributors