Real Estate Websites in China
The real estate market in China has become mature in a very
short period of time. The internet has developed from very basic websites to
sophisticated platforms in less than 10 years and the country might very well
be ahead of other economies regarding that matter.
There is still several categories of websites adversiting
real estate in China.
Chinese agencies websites
The first categories of websites where you can find real
estate classifieds are the real estate websites of real estate agencies. These
websites are definitely designed for Chinese customers and most of them do not
even have english (or an other foreign language) versions. These are the oldest
type of real estate websites in China and reflect the property portofolio of
the companies, you can have a look on websites such as « Wo Ai Wo Jia » or « Century 21 China ».
Real Estate classifieds on Expat websites
A disctinct category of websites that include real estate
classifieds are the websites designed for foreigners such as the Beijinger, the Shanghaiist or City Week End.
These
websites are very specific and deal with classified aimed at foreigners. They
are used by foreigners and are favoured by Chinese Real Estate agencies and
landlords because of their preference for foreign tenants who have the
reputation of behaving better with the apartments. Still, this is a marginal
category.
Relocation Agencies Real Estate Websites.
For example, have a look on the Scout Real Estate Beijing website.
These agencies have a niche market : the expatriates in Chinese large
cities. Their websites are interesting to compare with Chinese websites because
of their very different design, that looks clearer to westerners when Chinese
websites have information scattered all over the screen. These sites are
interesting as well because they select the most presigious compounds in China
large cities, faithfully reflecting the market structure in China with a high
grade real estate market limited to a few residences in prestigious city
landmarks. With Chinese real estate market becoming more mature, this might
evolve in the future but it is still a limited market.
Real Estate platforms, the Soufun success story
With Chinese real estate distribution network being more and
more online, a new kind of website has emerged, the most inconic being Soufun. This is a very impressive platform
with an open architecture, where agencies, landlords, developers and customers
can register and interact, making it the most reliable source of real estate
data in China. This is top notch website with a very modern interface, that
proves how much the Chinese real estate websites have evolved in such a short
period of time.
A new category : Chinese real estate websites for
overseas properties
With Chinese real estate developemnt, Chinese investors want
to diversify their portfolio or more simply set a foot outside China. This is a
rising phenomenon illsutrated by the success of Juwai, a website dedicated to properties overseas,
with precise explanations about the areas where they are about to invest. This
is a great success and responds to a clear need of Chinese customers.
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