The ice cream market in China

The market studied: Ice cream in the world

Spared by the crisis, the ice cream market continues to grow, particularly in its strong segments, and intends to continue in 2012 its winning recipes focused on innovation and communication.

This mature market sees two giants with an international dimension clash: Unilever, an Anglo-Dutch company, owns brands like Walls and Miko and the Swiss giant Nestlé Häagen Dazs, Dreyer’s… etc, both from Western Europe. Each is implementing an international strategy to establish itself in local markets.

The world ice cream market is very contrasted depending on the country, the diversity of situations stems from two important factors: the eating habits and the standard of living of the populations.

In some regions of the world, most of the consumption takes place outside the home (in some Asian countries), operators are manufacturers and distributors of the product with franchised chains of specialized fast food restaurants or street vendors.

Every second in the world we produce and consume 412 liters of ice cream. This represents 13 billion liters of ice cream tasted per year worldwide.

The biggest consumers of ice cream are: - New Zealand with a consumption of 27 liters per year per capita

source

https://www.linkedin.com/feed/update/urn:li:activity:6833081567137566720/

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About Transport in China

Transportation in China has experienced significant growth and expansion in recent years. Airports , roads and railway construction will provide a boost to the massive use in China over the next decade .

Rail
Rail is the primary mode of transport has doubled in length since the mid-twentieth century , and an extensive network provides a service to the entire nation. The major cities have metro systems in operation, under construction or in the planning stage .

The system of highway and the road has also increased due to the rapid expansion , resulting in a rapid increase in car use in China. Although the transport system in China has a vast network of transport nodes across its vast territory , the nodes tend to concentrate in the more economically developed coastal areas and inland cities along major rivers .
Physical state and the entire transport infrastructure in China tend to vary widely by geography. While remote rural areas still depend largely on non-mechanized means of transport, a modern system of maglev train in China was built to connect the city center of Shanghai and its international airport .
Much of the transport systems of contemporary China have been built since the establishment of the People's Republic in 1949. Before 1950 , there were only 21800 km ( 13.546 km ) of track. In 2010 , the rail network has since been expanded to 91000 km ( 56,545 mi) .

Train travel has remained the most popular form of transport , even if the airline has also experienced significant growth since the late 1990s. The effort by the government - which began in the 1990s - to connect the country highways through the "National Trunk Highway System " has expanded the network to about 97000 km ( 60,273 miles ) by the end the year 2012 [ 3] making the longest road network in the world China