Rapid urbanization combined with a growing and changing Chinese economy paves the way for great opportunities and threats for Western businesses. While some jobs are outsourced to the United States and Europe, they can indeed also take advantage of China's new purchasing power by offering to sell to China, a population of around 1.3 billion people.
Basically, the types of products you decide to sell in China should be attractive to Chinese customers to get their attention and engage them. Agricultural products, food and drinks, baby and maternity products, health and wellness products. In addition, there is an increasing emphasis on sporting, leisure and lifestyle items.
What can I sell in China?
With a middle class of over 300 million people, which is growing every year, there are certainly plenty of opportunities to sell products to Chinese consumers. But some products are more in demand than others.
Makeup & fashion
Beauty and Makeup is a major product in the most popular categories for Chinese buyers, especially those who use Tmall. Beauty accessories are in the beauty niche, some accessories like makeup brushes are popular in China. An international brand can find great success selling its products on Tmall in China.
Selling to China Skin care products like moisturizers and sunscreens are also popular among Chinese consumers. Especially if you offer products made with natural ingredients, you might have a good chance of attracting health-conscious Chinese consumers.
They also regularly buy everyday products like cleaning products online. Thus, international companies could potentially sell natural products, especially those containing natural ingredients to appeal to families and health-conscious consumers.
Fresh products are popular in China
You can also attract Chinese customers by selling fresh produce like fruits and vegetables. Natural juice is also a popular product among health-conscious consumers in China. And some types of fruit juice, like cranberry juice, have just been introduced to the Chinese market.
There is also an increasing demand for seafood in China, both due to the growing health concerns regarding local Chinese seafood and the westerners have access to certain types of seafood that cannot be found in China. China.
Food supplements in China
Chinese consumers are also increasingly health conscious, so health products such as vitamins and supplements are gaining more and more attention on e-commerce platforms such as Tmall, JD.com. Selling in China via Crossborder is a good option.
Dietary supplement & vitamins
Category of food imported on Tmall Global
Healthy packaged foods in China
You can also woo Chinese consumers with healthy foods that are a little easier to ship. Think about packaged foods that contain healthy ingredients like dried fruits and whole grains. Chinese consumers, especially young people, are more interested in food trends. Sometimes Chinese consumers cannot get these trendy food products from local Chinese sellers.
Sell wine in China
Wineries and small wine brands can attract Chinese consumers as imported brands. Especially for brands that operate in desirable regions, selling in China can generate a lot of growth opportunities. To sell in China, you need to localize your content.
Business in China & strategy
Align content with business goals and brand positioning. A global provider of corporate information security services has contacted us to receive information to support their content marketing and public relations efforts. Global business information security spending had grown rapidly since the start of the decade, and the complex nature of modern computer security threats meant that companies were spending more and more of their overall IT budgets on improvement. of security.
In response to these trends and the opportunity presented, our client wanted to develop a growing range of information security services and link these services to the security challenges that may arise for clients within the client's core offerings. To support communications around these expanding capabilities and build a “thought leadership” positioning on the topic, our client commissioned research to support marketing and public relations efforts.
Our social listening tools help you harness the voices of your customers and prospects across online and social channels, giving you critical feedback and insight into what the market thinks about your customer experience and your Mark. Listening closely and reacting quickly to these social signals in real time can help companies gain and maintain a competitive advantage.
B2B research, we are always looking to find readily available information and data to help provide insight and solutions, so you imagine social media platforms like Twitter would be a gold mine for b2b brands. They sure are, but only with the right tools at your disposal.
social listening in China the key to success
We use sophisticated tools, which analyze the information and the social media landscape for information relevant to the market and research needs of each client.
These tools help us identify and analyze the network of influencers talking about a topic or brand, whether on social media, online communities or specific industry sources.
Horizon Scanning can also be used to understand what the future may have in store for you in your market, by listening to information on growth drivers, challenges, threat of disruption or macro / micro trends.
We consolidate content quickly, sorting out the “noise” that can often prevent businesses from seeing the big picture. The tools we use are sensitive to the existence of unreliable or misleading content, filtering information so that we can provide solid and reliable information to our customers.
source of this article ecommercechinaagency.com