The distribution in Asia, China ahead

 The Asian continent appears in many respects to be the new eldorado of mass distribution. Major global groups such as Walmart, Carrefour, Lidl, or even Auchan and Casino, devote enormous resources to conquering new markets. But the expansion of large retailers is also synonymous with new threats to food security in the region. Concentration and closure of small businesses, farmers supplanted by agribusiness, loss of quality and diversity, sudden change in food patterns and new health risks... According to the Auchan, the massive arrival of supermarkets is leading to a loss of control of Asian populations over their food and agriculture.

Big brands are growing faster in Asia than anywhere else on the planet. And, as supermarkets and their supply chains expand, they capture revenues from traditional food systems and therefore take them away from farmers, small-scale food producers and traders. They are also increasingly influencing what people eat and how food is produced.

"The traditional market has its roots in the community," says Suresh Kadashan of FDI Watch India, who has worked with ... hundreds of street vendors in Bangalore over the past 15 years. “Where are all these people going to go if they lose this place? Shopping centers will be very far from being able to hire all of them as employees. » say Find-distributors.asia

Asia continues to rely on traditional food systems for most of its supply. But over the past decade, the arrival and aggressive development of multinational agribusinesses, beverage companies and supermarket chains have had a significant impact on farmers, food workers, Asian traders and consumers.

New regulations in China 

Relying on various trade and investment regulations, such as food safety regulations, these multinational food retail chains crowd out small-scale food producers and fresh produce traders, and reduce dietary diversity. 

They decided to take a closer look at how changes in food distribution, particularly through the development of supermarkets in Asia, are influencing small-scale producers and traders who depend on fresh produce markets for their means. livelihoods and how these changes affect people's diets and health.

E-Commerce in Asia is booming

Asian markets are showing their potential in terms of e-commerce and s-commerce. And PwC estimates that mobile payments will represent between 20 and 30% of transactions in China by 2016 (8% in 2013). This study, which covers 15 Asian countries, including China and India, analyzes the sectors of food, clothing, luxury goods, electronics and e-commerce.

 

 The Asia-Pacific region remains the number one destination for many global brands in the retail & consumer goods sectors. Growth in the region will be driven by China and India, despite the slowdown in its economy for the first and the lack of reforms for the second. For Sabine Durand-Hayes, partner at PwC, head of the Retail & Consumer Goods sector: “Asia remains the region where you have to be present, and it will continue to be so in the near future. I don't think any actor can afford to turn away from this region. Its economy is no longer as booming as it once was and China's growth is slowing, but compared to Western economies, its GDP performance remains largely enviable." His advice to major brands in the sector: “Major distributors must work with local partners and develop products that adapt to the tastes of the local population. »

CHINA DRIVING GLOBAL GROWTH FROM E-COMMERCE

China is today the world's largest market for e-commerce. According to the iResearch Consulting Group, the annual growth of online sales slowed in 2013, but is still expected to reach 42%, or $306 billion. If the opportunities on the e-commerce market in China are numerous, it is difficult for foreign players to seize them in the face of domestic players who are already well established. In 2014, Chinese pure player Alibaba captured industry attention with its record $230 billion IPO.

Moreover, 2022 should be the year when India will reveal its potential in the e-commerce market.

China will be the world's largest market in 2022. Despite slowing growth, China remains a market that players in the global retail & consumer goods sectors cannot resist. Average annual growth in sales volumes was 15.6% in 2022; while it has since fallen, it is expected to remain at 8.7% over the next two years. In 2018, China should therefore be the world's leading market for distribution and consumer goods.

 

To adapt to a changing economy, players in the sector are rethinking their strategies: more and more traditional players are adopting e-commerce channels. In 2013, China overtook the United States as the world's largest e-commerce market. Mobile payments accounted for 8% of total transactions made in 2013, down from just 1.5% two years earlier. PwC estimates that this figure could reach 20 to 30% by 2016. In India, the lack of reforms slows down the retail & consumer goods marketWith more than 1.2 million inhabitants, India represents the Eldorado of players in the retail & consumer goods sectors. However, the lack of reforms and the lack of will on the part of Indian leaders to open their market to foreign investment is hampering the development of this market. Global retailers are missing out on a market estimated at over $1 trillion in 2022. India's retail sector grew 4% in 2014, and growth is expected to rise to 5.6% this year and 6.6% in 2022. The six promising countries for the retail & consumer goods sectors-

Indonesia

Retail sector sales (in value) in Indonesia are expected to double in 2022 , from $330 billion in 2014 to $639 billion .

- Malaysia: Retail sales in Malaysia are expected to boom as consumers regain confidence in their market and the economy grows rapidly. PwC estimates that the sector's sales volumes should grow by 5% per year between 2014 and 2018.

- Singapore: After a period of rather modest results for the distribution sector, the volume of sales in the very touristic island of Singapore should accelerate over the period 2014-2022, going from 1.2% growth in 2020 to 2.9% in 2021.

- South Korea: South Korea is ranked 5th in Asia for the total value of sales made by the distribution sector, just behind China, Japan, India and Indonesia. Established at 284 billion dollars in 2013, sales should reach 378 billion dollars in 2018.

- Thailand: Despite its economic difficulties, Thailand should witness the growth of its distribution market between 2014 and 2018, due to a strong increase in demand. PwC estimates that sales volumes will return to growth of 0.7% in 2015 and will rise to 4.3% by 2018.

-Vietnam: If the retail & consumer goods sectors are still weak in Vietnam compared to its neighbors – sales should represent 123 billion dollars in 2018, the market should grow very quickly according to PwC. With sales volume growth estimated at 7.5% over the next 5 years, the country is attracting foreign investment.

SECTOR FOCUS

Luxury: the market is slowing down. After a strong period of growth led by China, the luxury goods market in Asia is showing signs of slowing down. The Chinese anti-corruption campaign is leading companies in the luxury sector to review their expansion plans. The weakness of the yen and the increase in sales taxes in Japan have also dealt a severe blow to this industry.

Food distribution: food security is a growing problem. The Asian food industry is subject to food safety regulations. Thus, Asian producers are looking abroad for expertise and trusted brands to partner with. China, in particular, is increasingly acquiring players in the food and beverage sector. Transactions in these sectors accounted for 17% of total transactions made by Chinese players during the first half of 2014.

Clothing: a rapidly growing market. The clothing and textile industry is expected to grow very rapidly in Asia over the next 5 years, with an average annual increase in expenditure estimated at 9.5%. Due to the demographics and growing middle class in the region, demand for these fashion products is set to intensify. By 2022, Asian consumer spending on apparel is expected to growth

Guide to distribute your product in China

Rapid urbanization combined with a growing and changing Chinese economy paves the way for great opportunities and threats for Western businesses. While some jobs are outsourced to the United States and Europe, they can indeed also take advantage of China's new purchasing power by offering to sell to China, a population of around 1.3 billion people.

Basically, the types of products you decide to sell in China should be attractive to Chinese customers to get their attention and engage them. Agricultural products, food and drinks, baby and maternity products, health and wellness products. In addition, there is an increasing emphasis on sporting, leisure and lifestyle items.

What can I sell in China?

With a middle class of over 300 million people, which is growing every year, there are certainly plenty of opportunities to sell products to Chinese consumers. But some products are more in demand than others.

Makeup & fashion

Beauty and Makeup is a major product in the most popular categories for Chinese buyers, especially those who use Tmall. Beauty accessories are in the beauty niche, some accessories like makeup brushes are popular in China. An international brand can find great success selling its products on Tmall in China.

Selling to China Skin care products like moisturizers and sunscreens are also popular among Chinese consumers. Especially if you offer products made with natural ingredients, you might have a good chance of attracting health-conscious Chinese consumers.

They also regularly buy everyday products like cleaning products online. Thus, international companies could potentially sell natural products, especially those containing natural ingredients to appeal to families and health-conscious consumers.

Fresh products are popular in China

You can also attract Chinese customers by selling fresh produce like fruits and vegetables. Natural juice is also a popular product among health-conscious consumers in China. And some types of fruit juice, like cranberry juice, have just been introduced to the Chinese market.

There is also an increasing demand for seafood in China, both due to the growing health concerns regarding local Chinese seafood and the westerners have access to certain types of seafood that cannot be found in China. China.

Food supplements in China

Chinese consumers are also increasingly health conscious, so health products such as vitamins and supplements are gaining more and more attention on e-commerce platforms such as Tmall, JD.com. Selling in China via Crossborder is a good option.

Dietary supplement & vitamins 

Category of food imported on Tmall Global

Healthy packaged foods in China

You can also woo Chinese consumers with healthy foods that are a little easier to ship. Think about packaged foods that contain healthy ingredients like dried fruits and whole grains. Chinese consumers, especially young people, are more interested in food trends. Sometimes Chinese consumers cannot get these trendy food products from local Chinese sellers.

Sell wine in China

Wineries and small wine brands can attract Chinese consumers as imported brands. Especially for brands that operate in desirable regions, selling in China can generate a lot of growth opportunities. To sell in China, you need to localize your content.

Business in China & strategy

Align content with business goals and brand positioning. A global provider of corporate information security services has contacted us to receive information to support their content marketing and public relations efforts. Global business information security spending had grown rapidly since the start of the decade, and the complex nature of modern computer security threats meant that companies were spending more and more of their overall IT budgets on improvement. of security.

In response to these trends and the opportunity presented, our client wanted to develop a growing range of information security services and link these services to the security challenges that may arise for clients within the client's core offerings. To support communications around these expanding capabilities and build a “thought leadership” positioning on the topic, our client commissioned research to support marketing and public relations efforts.

Our social listening tools help you harness the voices of your customers and prospects across online and social channels, giving you critical feedback and insight into what the market thinks about your customer experience and your Mark. Listening closely and reacting quickly to these social signals in real time can help companies gain and maintain a competitive advantage.

B2B

 B2B research, we are always looking to find readily available information and data to help provide insight and solutions, so you imagine social media platforms like Twitter would be a gold mine for b2b brands. They sure are, but only with the right tools at your disposal.

social listening in China the key to success

We use sophisticated tools, which analyze the information and the social media landscape for information relevant to the market and research needs of each client.

These tools help us identify and analyze the network of influencers talking about a topic or brand, whether on social media, online communities or specific industry sources.

Horizon Scanning can also be used to understand what the future may have in store for you in your market, by listening to information on growth drivers, challenges, threat of disruption or macro / micro trends.

We consolidate content quickly, sorting out the “noise” that can often prevent businesses from seeing the big picture. The tools we use are sensitive to the existence of unreliable or misleading content, filtering information so that we can provide solid and reliable information to our customers.

source of this article ecommercechinaagency.com

How to sell in China ?

How to sell in China ?

You really want to have an overview? So click on this video .


source

Market research

Market research is a necessity to set up business in China. This study should be made ​​here in China with our experience and that of our Chinese services. From this study we can give you our opinion on the possibility of exporting your product or services in China. Of course there are areas such as luxury food products, wine, innovative products, restoration, some services that are "carriers" in the Chinese market, however, we have often been surprised at the reaction of our consultants Chinese on certain types of products ...
It is nevertheless true that China is open to consumption and the tank of people "large purchasing power" increases exponentially in China. There would in 2012 almost 1 million millionaires in USD! Some studies even show that China could dethrone in consumption the United States in 2020 (Study Credit Suisse). Some brands of German "big guns" have fully integrated the Chinese market for these brands is their first world market BEFORE Germany! Francophone countries have an immense growth driver provided you follow the typical Chinese cultural and ride the good image that the Chinese have some of our products. Rely on experience
China A marketing strategy is essential adapted to Chinese culture To think marketing in China, we must first remember how you maketer your products in the West. Here, the offers of goods, services or ideas must be managed according to Chinese motivations CONSUMERS and typical segmentation of China. Many brands wishing to operate in China "on-the-hurry" were cruel disillusionment. A serious marketing study with precise targeting is imperative.

The preparation of concrete solutions, partnerships

Doing Business in China is no more difficult than in the West, it's just very different. Treat China as any Western market is going to fail. Some brands have understood and skillfully use the behavior of both consumers and buyers to successfully build partnerships and to break into the Chinese market. CHINA SERVICE offers his help to study and implement a Chinese concrete implementation.
3) The importance of Guanxis China (relational)
After the product and marketing, it is vital concept to be integrated sil we want to do business in China: "Guanxi" or relational. This notion in the business in China really different from anywhere else in the world. Here a good personal relationship with the client or even the buyer often means is essential. Not understanding this "cultural" Chinese concept is to miss the number of cases, or even never succeed in business in China.

view also distribution in China

The Distribution Strategy of Fil Control !

The Distribution Strategy of Fil Control !

Fil control the world wide of specialist of spare parts in textile industry has a news strategy to developp in China. more information about Filcontrol

Positionning : High Quality ! 

Textile market is boomin and the sales of Filcontrol offer to his customers an exclusive range of textile machinery spare parts, which is very durable, affordable and available in specific dimensions.

This table is known for efficiency which is basically applicable in the textile industry . Our spare parts textile machinery working longer and are available in various specifications to meet the diverse needs of our customers.

History of the Brand

More value of 20 years of experience in the manufacture of spare parts for textile machines gives our products a touch excellence. We sell our products worldwide through our sales and our network of agents.

Leader of the Field 

Many world famous manufacturer of textile machines already trust in the control wire for many years : Oerlikon - FADIS - Savio - RATTI - ICBT - VERDOL - NSC SCHLUMBERGER - Aiki - BELMONT - GALAN - HAIYUAN - HONGYUAN - CORAL - Taitan - KAIGONG - PACIFIC - JINGWEI GROUP Control over -

World wide distribution 

In Asia, India, in Europe, in USA ... Fil control has developped a network of agent ready to expanse his business. 
World textile Textile manufacturers face numerous challenges in today's textile industry. At a time when high quality , efficient production is essential to compete on a global scale, the attention to detail in plant maintenance and engineering means less downtime, less waste and meeting exceeding the standards of quality .

Focused of China

The summer of 2013 brought a feast of data for skeptics pessimistic about the economic outlook in China. GDP and profit growth in the number two global economy slowed. Orders for manufactured goods were weak. Concerns about bad credit environment excess capacity were commonplace. And the major indices of the bottom trawling China four years, a bad omen for the future. Such a slowdown contributed to the collection of sadness in other emerging economies in Asia and elsewhere , the easy financing that helped fuel their growth begins to tighten. But in fact, the history of China's growth remains strong in industries that have received relatively less attention from the government, where private entities have gained significant footholds . ( Stock indices that reflect disproportionately acts in state-owned companies can be misleading. ) Textiles and clothing trade - long Chinese pillar but fragmented between many producers , is indicative. After initial gains of the end of quotas following the entry into the World Trade Organization China in 2001 , the industry has slipped during the global financial crisis (where China has also lost some cost advantages wage ), but now he clawed his way back. Production of Chinese textile firms 'ladder' (meaning with sales of over $ 3.3 million ) increased by 13.3% during the first six months of 2013 compared to a year earlier to 488 billion, according to a national trade group .

Chinese exports of textiles and clothing increased by 12 % in the first half of the year to $ 127 billion , despite rising domestic wages and tepid global consumption. But demand and production at home is adding punch : the overseas shipments have generated 37% of fabric and yarn sales in 2002 now account for only 16 %.

Guidelines for travel in Myanmar !

Guidelines for travel in Myanmar !

What you need to do in Burma?‘This is Burma’, wrote Rudyard Kipling. ‘It is quite unlike any place you know about.’

water throwing festival

The Burmese make a big party of the New Year. the "water throwing festival," is celebrated in April. This year it takes place April 13-16.

Everything shuts down over the four-day New Year -- banks, restaurants, shops. The biggest celebrations are in Yangon and Mandalay. 

During this period "water-throwing frenzy" everyone throws and sprays water at each other. Staying dry isn't an option. Water symbolizes the washing away of the previous year's bad luck and sins.

On New Year's Day, the fourth day of the festival, fish and birds are released as acts of merit and feasts are held for monks.

In recent years of privation, hard-core Burmese punks used leather glue to spike up their hair at New Year. The superstrong glue meant their mohawks stayed standing through the Water Festival, but when the party was over they had to shave their hair. These days, Burmese punks use hairspray.

Distribution in Kachin State 

( 1) Both package holidays and foreign independent travelers (FIT ) are allowed to travel to Myitkyina by plane or train.
( 2) Both package holidays and foreign independent travelers Affairs are authorized to Hopin , and Mohnyin Mogaung by train and from there to Indawgyi by motor vehicle. To travel by motor vehicle Hopin , Mohnyin , Mogaung areas . Prior authorization is required and when permission is granted may be allowed to travel .
(3 ) Both package holidays and foreign independent travelers (FIT ) are allowed to go to Jinghkrang , Myistone , Waingmaw Washaung and surrounding areas Myitkyina .
(4 ) Only travel packages are allowed to Putao by air. FIT for wishing to travel to Putao , they should contact the authorized travel agencies in Myanmar and move only as a package .
(5) Travel Packages Khakaborazi located Putao , Naungmon and Pan Nam Din Townships require prior authorization.
(6) To travel to Putao area as indicated above, a more detailed itinerary must be presented and advance to the Ministry of Hotels and Tourism .
(7) Package Travel and trustees are authorized to travel to Bamaw by plane and boat. To travel by motor vehicle , prior authorization is required.
Shan State ( North )
(1) Package Travel and trustees are authorized to travel to Lashio inland continent by plane, train and motor vehicle.
(2) For travel trip to the continent Muse package , prior authorization is required to travel by motor vehicle.
Shan State (South)
(1) Package Travel and trustees are authorized to travel by plane, train and automobile waterway Inlay , Pindaya , Kalaw , areas Yat Sau and Mwedaw Kakku areas.
(2) Travel inlay in Nyaung Shwe Township , the village of San Kar area Hpe Kone motorboat , prior authorization is required.
Shan State (East) (1) Package Tour and FIT are allowed to travel by inland waterway in Kyaing Tong plane and Tachileik and motor vehicle Kyaing Tong Tachileik .

 A typical Burmese food includes steamed rice, fish, meat, vegetables and soup and all the dishes arrive at the same moment . It is Asia

Kayah State what you need to understand ?

 

The left hand does the job of toilet paper.

 You need to know that It's considered rude to eat with the left hand as this is the hand used for personal hygiene. What you should also know is that to spell that out, the left hand does the job of toilet paper.

So eating  as well as giving money is always done with the right hand.

The Burmese use their fingertips to mold the rice into a small ball and then mix it with various dishes.

As is the norm, most of Buddhists usually avoid eating beef and the Muslims don't eat pork meat.

Meals are served with plenty of condiments -- from sweet to savory -- and everyone has their preferred way of customizing a dish.

 Distribution

(1) Travel to Loikaw flying to Loikaw by motor vehicle by Kalaw , Pin Laung and Hpe Kone routes require prior authorization. Travel outside Loikaw is not allowed .
Rakhine State
(1) Package Travel and trustees are permitted to travel through the interior road Akyab , Mrauk Oo, Thandwe , Gwa and Taung Goke by ships plane motor vehicles and ships.
(2) Package Tours and trustees are authorized to travel by motor vehicle along kyaung - Gwa how engine Nga Pyay - Taung Koke highway Ngapali .
(3) Prior authorization is required for package tours and FIT traveling by motor vehicle and vessel vessels Am Pyar Minn. , areas Kyawk Taw via Kyawk taw Paletwa in Chin State .
(4) Prior authorization is required for package tours and FIT traveling by motor vehicle and vessel vessels Pyay - Taung Koke - Pa Dann , Mrauk Oo township area Lay Myo Chaung , and Chin Village in Pauk taw township .

This country has fantastic beaches! 
 

Myanmar has 1,250 miles of coastline and some of the finest stretches of beach in Asia. 

This is amazing when you have been there.

It remains me undiscovered by tourists and unspoiled by development.

Many beaches along the Bay of Bengal and Andaman Sea 

Many of them face west, so they produce great sunsets. 

The best known is Ngapali Beach, a 45-minute flight from Yangon, where almost two miles of white sand are lined with palm trees overlooking the Andaman Sea. Here, you'll find a number of large resorts.

Less developed is Ngwe Saung, a beautifully unspoiled beach that's a five-hour drive from Yangon. Also called Silver Beach, its eight-mile (13 kilometers) stretch makes it one of the longest beaches in Asia.

 

 

Kayin State

(1) Prior authorization is required for package tours and FIT traveling by motor vehicle and vessel vessels Townships Hpa An - Tharminya - Hlaing Bwe - Kaukareik .
Mon State
(1) Package Travel and trustees are authorized to travel by trains ships, motor vehicles and ship Kyaik Htiyo - Kyaik Hto - Thaton - Kyaikmaraw - Thanbyuzayat and Kayikkami .
tanintharyi Region
(1) Package Travel and trustees are authorized to travel by air and boat boats Myeik , Dawei Maungmagan and Kawthaung .
(2) authorized to travel with entry permits to Kawthaung area Salone Kyun Kyun Mee Pya , Lu Seik Kyun Kyun Thahtay , Sagaing Hla Kyun Kyun and Minn .
(3) Prior authorization is required for package tour and FIT traveling by ships ships Koon Thi Kyun Kyun Su Lar Nge , Pah Weh Kyun Kyun The Nagn , Lampi Kyun Ma Kyone Pebble Kyun Kyun Myauk Taw Win , Kyun Phee Lar, Nyaung Wee Kyun Taw Win Taung Kyun Kyun No (115) Hlaing Goo Kyun Kyun Nahnat Thi , Shwe Kyun Kyun Myauk Nee , Game Gaung Kyun Ye Su, Auk Kyun Kyun Ni nad Myin Kwar in Myeik , Dawei and regions Kawthaung .
Yangon, Mandalay Region , Bago Region, Magwe Region, Ayeyarwady Region
(1) Package Travel and trustees are authorized to travel by train , ships ships and motor vehicles in the area of ​​Yangon , Mandalay Region, Bago Region, Magwe Region, Ayeyarwady Region.
Sagaing Region
(1) Package Travel and trustees are authorized to travel by motor vehicles Alaungdaw Katthapa , Po Win Taung , Monywa , Double Taung Butalin Kyauk Ka Yin Ma Pin Ye Shan areas Beds
(2) Package Tours and trustees are authorized by plane and boat boats Hkamti . Travel outside of the city is not allowed .
(3) the package travel and trustees are authorized to travel by ship ships Homalin . Travel outside the city is not allowed .
(4) Package Travel and trustees are authorized to Kalay and air travel in the (4) Around mile from the town is allowed.
(5) Prior authorization is required for travel Kalewa , Hpaung Pyin Lahe , Lashi , Takathi , Minn. Kin areas .

Tips to travel in Burma

(1) Prior authorization is required for package tours and FIT traveling Kanpelet , Natmataung (Mt Victoria) Mindat , Aye Ywa Sakan ( Camp) If Yum (Camp ) (8) Camp mile, Kennedy Taung , Falam , Haka . As for the other regions is not allowed.
Crusing River
(1) Package Travel and trustees are authorized to travel by ships ships along roads Mandaly - Bamaw - Mandaly , Mandalay - Bagan Nyaung Oo , Mandalay, Yangon- Mandalay visits - Yangon , Delta and Mawlamyaing areas - Hpa - An Ayeyarwady River visits Mawlamyaing .
restricted areas
(1) Travel Mogoke is not allowed .
(2) Travel Hpakant is not allowed .
(3) Tourists are not allowed to travel to Pyinmana , Lewe and Takone areas.
International tourists traveling through the border control points Kachin State
(1 ) Prior authorization is required for visitors entering through checkpoint Laizar with entry permits and are allowed to move only in Myitkyina only.
(2 ) Prior authorization is required for visitors entering through Kanpeikti Checkpoint with entry permits and are allowed to go to Myitkyina only.
(3 ) Visitors enter through Lweji Checkpoint with entry permits are allowed to travel only Bamaw .
Shan State ( North )
(1 ) Visitors from China with entrance and arranged as Package with private trips and visits permits are allowed to travel overland by Muse, Namkham , Kyukoke , solitary Kwan (Chin Shwe Haw, Ho Pan) points control Lashio only.
Shan State (East)
(1 ) Visitors are Thailand with entry permits are allowed to go to Tachileik , Kyaing Tong and Mailar out and take the same path .
(2) Visitors from China with entry permits are allowed to travel in May Lar, Kyaing Tong and Tachileik out and take the same path .
(3) Visitors to Laos with entry permits are allowed to travel in Wan Pone and Tachileik out and take the same path .
International tourists with valid visa entering through border checkpoints
(1) Prior authorization is required for the package travel and foreign visitors with a valid passport and an entry visa to enter with entry and exit points of border control, international airports, ports are allowed to change the output gates .
(2 ) Prior authorization is required to go to special areas of regions / restricted region (eg Act Lem , Nam San ( South / North ) Pin Lon Hu Kaung Valley)
(3) Special Chartered Flights / Cruises prior authorization is required for landing / take-off reception and / departure charter flights and cruise ships.

sources :
 http://www.lonelyplanet.com/myanmar-burma#ixzz2nKOBIvs7
http://voyagesenbirmanie.com/ 
http://www.cnn.com/2013/04/05/travel/myanmar-11-things/

China is the Largest solar market in Asia

China is the Largest solar market in Asia,

And it plans to add more production projects in areas where electricity can be distributed to customers who live nearby. The government intends to expand the total capacity of these projects to 20 gigawatts by 2015, Wu Xinxiong, director of the National Energy Administration, said in a speech published on the website of the agency.


This compares to only 2 gigawatts at the end of last year, according to data compiled by us.

distribution in China

Increasing the distribution short, China can avoid overloading networks have struggled to absorb the recent growth of solar and wind power generation, which are both intermittent sources of energy as the peak of favorable weather .

China Solar System 

 Next year, China will add 6 gigawatts of distributed solar power, or power plants that are scattered rather than a central hub, Wu said. More than 80 percent of this capacity will be in the regions around Shanghai, Guangzhou and Beijing. These areas have electricity demand higher than other cities, Wang Min Nan, a Beijing-based Bloomberg New Energy Finance analyst, said today by phone. "It is not necessary to transmit energy over long distances," she said. China aims to reach 35 gigawatts of total solar capacity in 2015, according to Wu's speech posted yesterday. The country introduced a subsidy of 0.42 yuan (7 cents) one kilowatt hour in August for projects under 6 megawatts connected networks up to 10 kV. China Development Bank Corp. will establish funding agencies and local investment to advance the planned plants...


 source :
China media
Facebook

http://distribution-in-china.blogspot.com/ 

How to adapt your product for the Chinese market !

How to adapt your product for the Chinese market ! 

Selling ​​in China today is no exception to this saying as it is true that society, the Chinese cultural system are complex.

The values ​​of Chinese Confucianism is a braiding , Taoism, and communism ... capitalism , with whom he must now deal . However, among the 250 million Chinese accessing the consumer middle class relatively unified behavior seems to emerge . Even non-existent in 1985, the middle class (" zhong chan ") is under development and is expected to represent 70% of China's population by 2025 .

Middle classes and new codes

For now, it is mostly made ​​up of urban households living in large eastern cities : Beijing , Shanghai , Guangzhou, but also Chongqing , Harbin, the central cities that develop. This concept of middle class is not at all derogatory to the Chinese, as it is the desire to lie " in the middle" and fits well with this reluctance to differentiate themselves in a country of " market socialism" , according to the expression of Deng Xiaoping. According to the observatory Obs China , conducted by the Institute of Studies Think Out , "the middle class is not only extended, it dictates the socio-cultural changes and shapes the society as a whole ." Ideograms used brand

• Guerlain / Lan Jiao : precious orchid
• Volkswagen / Da Zhong : the people
• Ikea / Yi Jia : pleasant, family
• Carrefour / Jia Le Fu : family, happy, happiness

Explain Patty Sanderson consultant in China

In marketing , companies operating in China must deploy values, symbolic of the middle class to own distinctive codes. A middle class that needs social identity , legible and also educational brands because consumers are still starting out , even if the younger generations , the " over 35 " and " 15-24 years" , already evidence of some expertise in procurement , requiring " products without any imperfection and innovative products , not only in terms of design," as stated by Catherine Sfez , head of the China studies institute Sorgem .

... and unfortunate connotations

Google / Gu Ge agricultural product
Nissan / Lan Niao : lazy bird
For foreign brands, fully understand the Chinese consumer is able to sell at a price of 2 to 100 times higher than that of domestic products. For the Chinese consumer is fascinated by international brands. Regarding the luxury (" she shi ") , he even worships some international brands like new idols , like this buying hysteria around Vuitton leather goods brand . A brand with its famous beige brown monogram, ostensibly neutral shades , perfectly understood the expectation of the Chinese public , an "aesthetic of bland " perceived as serene and calm ...

Market Research : Keep it simple and illustrated !

Catherine Sfez is responsible for studies in China for Sorgem . His team organizes "small Chinese lunches " to understand the market and make the right decisions . Her advice to those who would use the Western marketing techniques ? Adapt. "In China , she says , qualitative studies are in their infancy or superficial , or they allow brands to explain the failures or successes and structuring positions . Technical study , the " projective " mode is very relevant because it frees the individual speech . The Chinese do not have the habit of giving their opinion , but they have a lot of ease to speak when asked to respond to images. "
Still , sometimes , exercise is tricky. With a consumer who oscillates between frugality and fun to eat , attraction for foreign and economic nationalism , this " Chinese pride " that drives him to buy Chinese. But for a potential market of 1.3 billion people , the game is worth the candle . Lap of best practices to address the Chinese business .

Three ( first ) key for sale

- A brand name well translated

A Chinese name is required . To choose is to balance the characteristics of the product, the brand values ​​... and pronunciation, plurisyllabiques words are difficult to pronounce and remember for a Chinese explain This website

An advertisement in line with the value system 

The advertisement must include the Confucian and Taoist values ​​. The objective sought by these currents of thought is the "maintenance of harmony." Implying display social success, family values, and avoid figures rebels and forward-thinking are not role models in China. The Chinese are very receptive to the realism of the product, the most important to them is not what is seen , but what gives rise to advertising as emotion. You need to really understand Chine. See tips to understand China

- Legitimate brands

Old and successful brands is the only way to overcome copies or arbitration "price" in China. They help establish a social identity , unite a community and contribute to building a culture. To be avoided : brands " provocation " against the current culture of Chinese discipline , or " seduction too active ," contrary to the traditional values ​​of modesty.

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