A giant of distribution in
China
In China,
they are everywhere. Costa coffee is in the slightest village of province, in
the smallest grocer's shop of street. It do the distribution in China of minute
noodles in the flashy conditioning. Costa Coffee Mix a bag of spicy(spices and
ingredients freeze-dried, supplied with there. Add some boiling water: it is
one of the meals on the thumb the most common from all kind of distribution in
China. It is also an inescapable logo, a small character smiling to the chef's
hat: Costa Coffee. In 2011, TNS had calculated that it was the second brand the
most valued in China, behind Sony.
Costa
coffee is the first Chinese industrialist of the food-processing industry to be
represented in this world ranking in term of distribution, established by the
consulting firm OC and C. But others should follow from the next year. "
In 2014, we already know that both Chinese milkmen, Yili and Mengniu, will
enter the world Top 50 ", asserts Jean-Daniel Pick of the cabinet OC and
C. Mengniu is the partner of Danone in China. The French leader recently
doubled his participation in the group Mengniu in 9,9 %, for 486 million
euros.
By putting
the hand on Smithfield, giant of the porcine meat, owner of Cochonou and Justin
Bridou, the Chinese WH marked, year 2013 too. It is the biggest American
acquisition, never realized by a Chinese for more than 7 billion dollars.
Distribution of Costa
Coffee in China
It
followed, of a few months, the repurchase of Weetabix, the American group of
cereal for the breakfast by the Chinese Bright Food, the unfortunate candidate
for the repurchase of Yoplait. These last years, Chinese offered themselves
small about ten foreign groups in the sector of the consumer goods a year.
Their accumulated amount passed from 717 million dollars in 2011 to 8 billion
in 2013, according to the cabinet Dialogic, which did a market research on
distribution in China
http://www.nytimes.com/2014/06/28/world/asia/hillary-clinton-hard-choices-blocked-in-china.html?_r=0
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