jeudi 1 août 2013

Distribution of wine in China

China’s wines history start of Envoy Zhang Qian in the Han Dynasty.Zhang brought back the grapes and wine brewing process.From thisChinese people grasp the wine brewing process.In 1915,China’s wine appears in the 1915 Panama Pacific International Exposition.And it won the gold medal.Chinese wine was commended in the world wide.

In the past few years, China, the world's second largest economy, has risen to become one of the world's most important wine markets, offering both high growth potential and generous profit margins. By volume, the country is currently the seventh-largest consumer of wine, with expected sales of 1.6 billion bottles in 2011. In contrast, the U.S. and France, the first and second largest consumers of wine, are expected to consume 4.0 billion and 3.9 billion bottles, respectively. Since 2006, the Chinese market has experienced more than 20% annualized growth, and experts predict it will further double by 2014 to become the world's sixth largest.

Collectively, three major domestic producers account for nearly half the total wine sales in China. The largest brand, Changyu Pioneer Wine, is a unit of the major state-owned conglomerate China National Cereals, Oils, and Foodstuffs Corporation (COFCO). Changyu and the other two primary producers, Great Wall Wine and Dynasty Wine, focus on domestic consumption, with 98% of their production remaining in China.
Foreign wine imports are also growing rapidly. In 2010, imports grew to more than 20% of total wine consumption, a four-fold increase since 2005. Reductions in tariffs following China's accession to the WTO have been one factor in this growth. Currently, an estimated 20 million adults drink imported wines on at least an occasional basis. Given that this figure is a fraction of the overall estimated 200 million plus people who have the purchasing power to buy imported wine, the future for foreign wine appears bright.

Chinese wine market survey

Based on the Baidu index,currently,wine in the degree of concern of Chinese cities,Beijing, Shanghai, Guangzhou which three China's most economically developed cities are the top three.We found Zhengzhou, Chengdu, Xian, Wuhan which four Chinese inland cities in the top ten .Chinese wine market is developing. This shows , in china’s inland cities , more and more people focus on wine.According to information related to wine search. How to homemade wine? This is the top question.More and more people understand the knowledge of wine and willing to try drinking wine.China has a huge wine market .It is rising phase.

China’s wine market :Domestic wine vs Imported wine

We compared the wine, imported wine, domestic wine these three keyword search data. The data of Concerns imported wines shows ,Beijing, Shanghai and Guangzhou are still among the top three.And Zhengzhou, Xiamen which Chinese second-tier cities have high concern.The data of domestic imported wines has some changes.Zhengzhou, Taiyuan, Xian and other second-tier cities in China are the top 10.Compare the imported wine and domestic wine .These second-tier cities is also Concerns imported wines.And these cities, concern for imported wines is also an increasing trend.

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