jeudi 6 février 2014

The Alliance of Tesco and China & Resources Enterprise

Tesco seal his fate in China with China Resources Enterprise , a number of supermarkets in the country, a strategic movement to remain strong in the central market at a lower cost and to focus its resources on its recovery in the UK.

The Alliance of Tesco and China & Resources Enterprise


" Tesco and China Resources Enterprise ( CRE ) today announced they have signed a preliminary agreement and is in exclusive negotiations to combine their distribution in China to form the number one distributor in China multi - format," said Tesco said in a statement Friday.

The intention is to bring together both groups controlled by the CRE , CR Vanguard , a number of supermarkets in the country with 2,986 stores in China and Hong Kong chain , and 131 Tesco supermarkets in China in a joint venture owned 80 % by CRE and 20% in Tesco and weighing 10 million pounds of revenue ( € 11.6 billion ) . Benefit from the growing Chinese market A giant that highlights the "deep understanding of local customers," and the national network of Chinese public conglomerate, as well as "global experience" and the international network of Tesco, the world number three , behind Wal -Mart supermarket and French Carrefour. Tesco , the main alliance advantage of being " consistent" with its strategy of "focusing on profitable routes for growth in high growth markets and less mature in a disciplined approach to the use of capital."

A question mark hangs instead on the future of the Tesco brand within this new entity.

Entered the Chinese market in 2004 , Tesco, whose stores are concentrated on the east coast , reached a turnover of £ 1,432 million in China for its 2012/2013 , which was only 2 % of its total sales. According to Ishaq Siddiqi ETX Capital , Tesco therefore looking through this alliance to continue to weigh on China, but without having to invest large sums of money even to expand its presence there. " This is a strategic decision full of common sense Tesco, the group clearly want to review its operations in China to have some presence , but less investment," said analyst AFP .

Welcome to the London Stock Exchange


This agreement is also " good news for shareholders of Tesco, as it shows that the group is their priority to inject more funds in the UK and its international operations, while maintaining a presence through a joint venture for it to maintain its market share among international supermarket chains , "he said , adding . On the London Stock Exchange , also Tesco 's announcement was welcomed by investors , taking title to 1.11% 373.2 pence at 09:45 GMT , in a market up 0.29 %.

jeudi 12 décembre 2013

Guidelines for travel in Myanmar !

Guidelines for travel in Myanmar !


What you need to do in Burma?‘This is Burma’, wrote Rudyard Kipling. ‘It is quite unlike any place you know about.’

water throwing festival

The Burmese make a big party of the New Year. the "water throwing festival," is celebrated in April. This year it takes place April 13-16.
Everything shuts down over the four-day New Year -- banks, restaurants, shops. The biggest celebrations are in Yangon and Mandalay. 

During this period "water-throwing frenzy" everyone throws and sprays water at each other. Staying dry isn't an option. Water symbolizes the washing away of the previous year's bad luck and sins.
On New Year's Day, the fourth day of the festival, fish and birds are released as acts of merit and feasts are held for monks.
In recent years of privation, hard-core Burmese punks used leather glue to spike up their hair at New Year. The superstrong glue meant their mohawks stayed standing through the Water Festival, but when the party was over they had to shave their hair. These days, Burmese punks use hairspray.






Distribution in Kachin State 


( 1) Both package holidays and foreign independent travelers (FIT ) are allowed to travel to Myitkyina by plane or train.
( 2) Both package holidays and foreign independent travelers Affairs are authorized to Hopin , and Mohnyin Mogaung by train and from there to Indawgyi by motor vehicle. To travel by motor vehicle Hopin , Mohnyin , Mogaung areas . Prior authorization is required and when permission is granted may be allowed to travel .
(3 ) Both package holidays and foreign independent travelers (FIT ) are allowed to go to Jinghkrang , Myistone , Waingmaw Washaung and surrounding areas Myitkyina .
(4 ) Only travel packages are allowed to Putao by air. FIT for wishing to travel to Putao , they should contact the authorized travel agencies in Myanmar and move only as a package .
(5) Travel Packages Khakaborazi located Putao , Naungmon and Pan Nam Din Townships require prior authorization.
(6) To travel to Putao area as indicated above, a more detailed itinerary must be presented and advance to the Ministry of Hotels and Tourism .
(7) Package Travel and trustees are authorized to travel to Bamaw by plane and boat. To travel by motor vehicle , prior authorization is required.
Shan State ( North )
(1) Package Travel and trustees are authorized to travel to Lashio inland continent by plane, train and motor vehicle.
(2) For travel trip to the continent Muse package , prior authorization is required to travel by motor vehicle.
Shan State (South)
(1) Package Travel and trustees are authorized to travel by plane, train and automobile waterway Inlay , Pindaya , Kalaw , areas Yat Sau and Mwedaw Kakku areas.
(2) Travel inlay in Nyaung Shwe Township , the village of San Kar area Hpe Kone motorboat , prior authorization is required.
Shan State (East) (1) Package Tour and FIT are allowed to travel by inland waterway in Kyaing Tong plane and Tachileik and motor vehicle Kyaing Tong Tachileik .

 A typical Burmese food includes steamed rice, fish, meat, vegetables and soup and all the dishes arrive at the same moment . It is Asia

Kayah State what you need to understand ?

 

The left hand does the job of toilet paper.

 You need to know that It's considered rude to eat with the left hand as this is the hand used for personal hygiene. What you should also know is that to spell that out, the left hand does the job of toilet paper.

So eating  as well as giving money is always done with the right hand.

The Burmese use their fingertips to mold the rice into a small ball and then mix it with various dishes.
As is the norm, most of Buddhists usually avoid eating beef and the Muslims don't eat pork meat.

Meals are served with plenty of condiments -- from sweet to savory -- and everyone has their preferred way of customizing a dish.

 Distribution

(1) Travel to Loikaw flying to Loikaw by motor vehicle by Kalaw , Pin Laung and Hpe Kone routes require prior authorization. Travel outside Loikaw is not allowed .
Rakhine State
(1) Package Travel and trustees are permitted to travel through the interior road Akyab , Mrauk Oo, Thandwe , Gwa and Taung Goke by ships plane motor vehicles and ships.
(2) Package Tours and trustees are authorized to travel by motor vehicle along kyaung - Gwa how engine Nga Pyay - Taung Koke highway Ngapali .
(3) Prior authorization is required for package tours and FIT traveling by motor vehicle and vessel vessels Am Pyar Minn. , areas Kyawk Taw via Kyawk taw Paletwa in Chin State .
(4) Prior authorization is required for package tours and FIT traveling by motor vehicle and vessel vessels Pyay - Taung Koke - Pa Dann , Mrauk Oo township area Lay Myo Chaung , and Chin Village in Pauk taw township .

This country has fantastic beaches! 
 
Myanmar has 1,250 miles of coastline and some of the finest stretches of beach in Asia. 
This is amazing when you have been there.
It remains me undiscovered by tourists and unspoiled by development.
Many beaches along the Bay of Bengal and Andaman Sea 

Many of them face west, so they produce great sunsets. 
The best known is Ngapali Beach, a 45-minute flight from Yangon, where almost two miles of white sand are lined with palm trees overlooking the Andaman Sea. Here, you'll find a number of large resorts.
Less developed is Ngwe Saung, a beautifully unspoiled beach that's a five-hour drive from Yangon. Also called Silver Beach, its eight-mile (13 kilometers) stretch makes it one of the longest beaches in Asia.

 
 

Kayin State

(1) Prior authorization is required for package tours and FIT traveling by motor vehicle and vessel vessels Townships Hpa An - Tharminya - Hlaing Bwe - Kaukareik .
Mon State
(1) Package Travel and trustees are authorized to travel by trains ships, motor vehicles and ship Kyaik Htiyo - Kyaik Hto - Thaton - Kyaikmaraw - Thanbyuzayat and Kayikkami .
tanintharyi Region
(1) Package Travel and trustees are authorized to travel by air and boat boats Myeik , Dawei Maungmagan and Kawthaung .
(2) authorized to travel with entry permits to Kawthaung area Salone Kyun Kyun Mee Pya , Lu Seik Kyun Kyun Thahtay , Sagaing Hla Kyun Kyun and Minn .
(3) Prior authorization is required for package tour and FIT traveling by ships ships Koon Thi Kyun Kyun Su Lar Nge , Pah Weh Kyun Kyun The Nagn , Lampi Kyun Ma Kyone Pebble Kyun Kyun Myauk Taw Win , Kyun Phee Lar, Nyaung Wee Kyun Taw Win Taung Kyun Kyun No (115) Hlaing Goo Kyun Kyun Nahnat Thi , Shwe Kyun Kyun Myauk Nee , Game Gaung Kyun Ye Su, Auk Kyun Kyun Ni nad Myin Kwar in Myeik , Dawei and regions Kawthaung .
Yangon, Mandalay Region , Bago Region, Magwe Region, Ayeyarwady Region
(1) Package Travel and trustees are authorized to travel by train , ships ships and motor vehicles in the area of ​​Yangon , Mandalay Region, Bago Region, Magwe Region, Ayeyarwady Region.
Sagaing Region
(1) Package Travel and trustees are authorized to travel by motor vehicles Alaungdaw Katthapa , Po Win Taung , Monywa , Double Taung Butalin Kyauk Ka Yin Ma Pin Ye Shan areas Beds
(2) Package Tours and trustees are authorized by plane and boat boats Hkamti . Travel outside of the city is not allowed .
(3) the package travel and trustees are authorized to travel by ship ships Homalin . Travel outside the city is not allowed .
(4) Package Travel and trustees are authorized to Kalay and air travel in the (4) Around mile from the town is allowed.
(5) Prior authorization is required for travel Kalewa , Hpaung Pyin Lahe , Lashi , Takathi , Minn. Kin areas .



Tips to travel in Burma

(1) Prior authorization is required for package tours and FIT traveling Kanpelet , Natmataung (Mt Victoria) Mindat , Aye Ywa Sakan ( Camp) If Yum (Camp ) (8) Camp mile, Kennedy Taung , Falam , Haka . As for the other regions is not allowed.
Crusing River
(1) Package Travel and trustees are authorized to travel by ships ships along roads Mandaly - Bamaw - Mandaly , Mandalay - Bagan Nyaung Oo , Mandalay, Yangon- Mandalay visits - Yangon , Delta and Mawlamyaing areas - Hpa - An Ayeyarwady River visits Mawlamyaing .
restricted areas
(1) Travel Mogoke is not allowed .
(2) Travel Hpakant is not allowed .
(3) Tourists are not allowed to travel to Pyinmana , Lewe and Takone areas.
International tourists traveling through the border control points Kachin State
(1 ) Prior authorization is required for visitors entering through checkpoint Laizar with entry permits and are allowed to move only in Myitkyina only.
(2 ) Prior authorization is required for visitors entering through Kanpeikti Checkpoint with entry permits and are allowed to go to Myitkyina only.
(3 ) Visitors enter through Lweji Checkpoint with entry permits are allowed to travel only Bamaw .
Shan State ( North )
(1 ) Visitors from China with entrance and arranged as Package with private trips and visits permits are allowed to travel overland by Muse, Namkham , Kyukoke , solitary Kwan (Chin Shwe Haw, Ho Pan) points control Lashio only.
Shan State (East)
(1 ) Visitors are Thailand with entry permits are allowed to go to Tachileik , Kyaing Tong and Mailar out and take the same path .
(2) Visitors from China with entry permits are allowed to travel in May Lar, Kyaing Tong and Tachileik out and take the same path .
(3) Visitors to Laos with entry permits are allowed to travel in Wan Pone and Tachileik out and take the same path .
International tourists with valid visa entering through border checkpoints
(1) Prior authorization is required for the package travel and foreign visitors with a valid passport and an entry visa to enter with entry and exit points of border control, international airports, ports are allowed to change the output gates .
(2 ) Prior authorization is required to go to special areas of regions / restricted region (eg Act Lem , Nam San ( South / North ) Pin Lon Hu Kaung Valley)
(3) Special Chartered Flights / Cruises prior authorization is required for landing / take-off reception and / departure charter flights and cruise ships.

sources :
 http://www.lonelyplanet.com/myanmar-burma#ixzz2nKOBIvs7
http://voyagesenbirmanie.com/ 
http://www.cnn.com/2013/04/05/travel/myanmar-11-things/


samedi 2 novembre 2013

Importation of Gold in China!

Importation of Gold in China! 



Net imports Golden China from Hong Kong fell slightly in September but overall are considered strong , with an investment bank citing as an example of the ongoing transition to a higher demand in the country the East than in the West. Shipments to China from Hong Kong were 116.3 tonnes in September , exports to Hong Kong 6.9. That left net imports of 109.4 metric tons, down 0.7% from 110.2 the previous month, according to press reports . " Month after month data show that small changes are not really significant . What matters is the trend over a long period ... ," said Jeffrey Nichols , Managing Director of American Precious Metals Advisors and Advisor main economic to Rosland Capital. China " has become in recent years may be the major factor in the physical market and is likely to remain or become even more - . In the years to come"


 Beijing government

The Chinese government does not release the actual statistics for imports in mainland China. As a result , analysts monitor Census Hong Kong and statistics in order to measure the flow of gold in China. "It was ... the fifth consecutive show net imports of more than 100 tons " month, said Commerzbank . reports peg net imports to 826 tonnes so far this year , double the first nine months of 2012. Commerzbank said Chinese imports far exceeded the output of products traded in global stock market gold , it lists, in a little less than 703 metric tons in the first nine months of the year. "This is further evidence that the demand for gold is moving from West to East ," said Commerzbank  source


 Many analysts believe that the data support the idea that China will overtake India as the world 's largest consumer of gold in 2013. While Chinese demand has been strong for most of the year, imports from India have been reported softer in response to government efforts to limit the input of metal to reduce the large current account deficit . "With what is happening in India right now , China is by far the largest importer ," said Afshin Nabavi , head of trading with MKS (Switzerland) SA . " Remember, they ( the Chinese) are also production themselves inside that is consumed by them. " Traders will be watching closely the October data when it is released to see if a slowdown in Chinese imports is observed. The Chinese market was closed for a week stretch during the Golden Week holiday , Nabavi said. In addition, many analysts believe that the activity in China was duller at the end of October, with softer premiums earlier this year. " It will be interesting to see what the numbers we have in October ," said Nabavi . Nichols pointed out, however, that lower premiums are not necessarily an indicator of the decline in domestic demand in China .
source http://machine-technologie.blogspot.com/2013/11/lor-en-chine-en-2013.html

 The government has taken measures

 "The government has taken measures , in a sense, to provide more supply on the domestic market, increasing the number of banks and financial companies that are authorized to import gold," he said . "They somehow grease the wheels a little more to improve the possibility of large bonuses again. " He said Chinese supplies are probably rising, mine production and scrap metal . This means that consumption especially strong if the country imports metal at the same time . In addition, it is likely that more metal than reported circulating in the country via smuggling across the major border " porous ", especially when premiums are high, Nichols said. And , he said , the central bank countries is thought to be adding to its gold reserves , and this result can be held in deposits with other central banks and therefore not included in the import statistics . Nichols suggested that the government may try to encourage the demand for private investment while minimizing the impact of energy prices on the world market . " He wants to buy cheap gold rather than prices that would certainly be higher if people gave adequate recognition to strong demand from China ," said Nichols . He added : " Intuitively, I feel that Chinese demand is very strong, will remain strong over the long term and become a factor more important in setting the prices on world markets. "

source
http://www.kitco.com/

dimanche 20 octobre 2013

China is the Largest solar market in Asia

China is the Largest solar market in Asia,


And it plans to add more production projects in areas where electricity can be distributed to customers who live nearby. The government intends to expand the total capacity of these projects to 20 gigawatts by 2015, Wu Xinxiong, director of the National Energy Administration, said in a speech published on the website of the agency.


This compares to only 2 gigawatts at the end of last year, according to data compiled by us.

distribution in China


Increasing the distribution short, China can avoid overloading networks have struggled to absorb the recent growth of solar and wind power generation, which are both intermittent sources of energy as the peak of favorable weather .



China Solar System 

 Next year, China will add 6 gigawatts of distributed solar power, or power plants that are scattered rather than a central hub, Wu said. More than 80 percent of this capacity will be in the regions around Shanghai, Guangzhou and Beijing. These areas have electricity demand higher than other cities, Wang Min Nan, a Beijing-based Bloomberg New Energy Finance analyst, said today by phone. "It is not necessary to transmit energy over long distances," she said. China aims to reach 35 gigawatts of total solar capacity in 2015, according to Wu's speech posted yesterday. The country introduced a subsidy of 0.42 yuan (7 cents) one kilowatt hour in August for projects under 6 megawatts connected networks up to 10 kV. China Development Bank Corp. will establish funding agencies and local investment to advance the planned plants...


 source :
China media
Facebook

http://distribution-in-china.blogspot.com/ 

vendredi 11 octobre 2013

The big problems of the distribution in China

The big problems of the distribution in China 


Container manufacturers , ports and logistics companies have been pouring millions of dollars into the development of cold chain facilities to meet the expected demand for fresh produce and seafood demand as the global economy recovers .

Logistic in China is always a problem




Poor local distribution on the continent , however, could affect shippers' access to consumers in the world 's second largest economy , traders said .
While officials of the box as Singamas Container aim to double the sales of their special containers , including refrigerated those over the next two to three years, and port and logistics business operators to enhance supply chain to ensure the free movement of fresh produce , problems arise when he leaves cold storage .
"

Fresh Products

Very few trucks on the continent are equipped to supply chilled, so most of the fresh produce containers are not kept in a regulated on its way to market " atmosphere , said Kurt Huang, general manager of Shanghai Freight Hongshen forwarding. "Even with those [ who are equipped ] , there are unscrupulous drivers Turn off the power during the journey to save fuel , inflicting heavy losses on the owners of the cargo. "
If the trip was short , the damage was limited , Huang said, but an inspection by quarantine officers and personalized - which may leave sensitive goods exposed for days - more accustomed to certain wholesalers continent leaving boxes of perishable goods under the sun added to the toll and the goods would then spend several hours travel retailer in improper condition . China !

Jiang Zhangjie , a fruit importer based Anhui , said a growing number of new inexperienced operators in the business and the lack of a distribution network meant regulated product quality is at risk of being compromised . "Many of these newcomers just want to make money quickly ," said Jiang. " They did not invest in the future because it increase the price of their products and reduce their competitiveness. "
www.tsa.gov/

While Asian fresh produce exports fell nearly 6 percent to $ 18.6 billion U.S. last year , according to the United Nations , Asian imports jumped 12 percent to 28 billion U.S. dollars, the China accounting for nearly 70 percent of the increase, followed by Japan , South Korea , Thailand and India. via

Transportation problems

Although the U.S. Department of Agriculture forecasts a decline of $ 2 billion in the value of U.S. agricultural exports to China next year , analysts believe the strengthening of trade links between China and the emerging economies , creating over free trade zones and higher wages will continue to support the country's demand .
Anthony Wong Foo Wah , former chairman of the Hong Kong Logistics Association , said he wanted to bring the logistics know-how and expertise of the city in the continent by setting up an area of ​​chain cold in every major provinces - which involves the storage , packaging, distribution and even a wholesale market - but he said the shortage of land was as much a problem again in Hong Kong. source

"Municipal governments while their reserve land for projects such as residential developments , shopping centers and hotels because they are money - spinners that generate quick income for them . We have a low priority


jeudi 10 octobre 2013

How to adapt your product for the Chinese market !

How to adapt your product for the Chinese market ! 



Selling ​​in China today is no exception to this saying as it is true that society, the Chinese cultural system are complex.

The values ​​of Chinese Confucianism is a braiding , Taoism, and communism ... capitalism , with whom he must now deal . However, among the 250 million Chinese accessing the consumer middle class relatively unified behavior seems to emerge . Even non-existent in 1985, the middle class (" zhong chan ") is under development and is expected to represent 70% of China's population by 2025 .

Middle classes and new codes

For now, it is mostly made ​​up of urban households living in large eastern cities : Beijing , Shanghai , Guangzhou, but also Chongqing , Harbin, the central cities that develop. This concept of middle class is not at all derogatory to the Chinese, as it is the desire to lie " in the middle" and fits well with this reluctance to differentiate themselves in a country of " market socialism" , according to the expression of Deng Xiaoping. According to the observatory Obs China , conducted by the Institute of Studies Think Out , "the middle class is not only extended, it dictates the socio-cultural changes and shapes the society as a whole ." Ideograms used brand

  • Guerlain / Lan Jiao : precious orchid
  • Volkswagen / Da Zhong : the people
  • Ikea / Yi Jia : pleasant, family
  • Carrefour / Jia Le Fu : family, happy, happiness

In marketing , companies operating in China must deploy values, symbolic of the middle class to own distinctive codes. A middle class that needs social identity , legible and also educational brands because consumers are still starting out , even if the younger generations , the " over 35 " and " 15-24 years" , already evidence of some expertise in procurement , requiring " products without any imperfection and innovative products , not only in terms of design," as stated by Catherine Sfez , head of the China studies institute Sorgem .

... and unfortunate connotations

Google / Gu Ge agricultural product
Nissan / Lan Niao : lazy bird
For foreign brands, fully understand the Chinese consumer is able to sell at a price of 2 to 100 times higher than that of domestic products. For the Chinese consumer is fascinated by international brands. Regarding the luxury (" she shi ") , he even worships some international brands like new idols , like this buying hysteria around Vuitton leather goods brand . A brand with its famous beige brown monogram, ostensibly neutral shades , perfectly understood the expectation of the Chinese public , an "aesthetic of bland " perceived as serene and calm ...

Market Research : Keep it simple and illustrated !

Catherine Sfez is responsible for studies in China for Sorgem . His team organizes "small Chinese lunches " to understand the market and make the right decisions . Her advice to those who would use the Western marketing techniques ? Adapt. "In China , she says , qualitative studies are in their infancy or superficial , or they allow brands to explain the failures or successes and structuring positions . Technical study , the " projective " mode is very relevant because it frees the individual speech . The Chinese do not have the habit of giving their opinion , but they have a lot of ease to speak when asked to respond to images. "
Still , sometimes , exercise is tricky. With a consumer who oscillates between frugality and fun to eat , attraction for foreign and economic nationalism , this " Chinese pride " that drives him to buy Chinese. But for a potential market of 1.3 billion people , the game is worth the candle . Lap of best practices to address the Chinese business .

Three ( first ) key for sale

- A brand name well translated

A Chinese name is required . To choose is to balance the characteristics of the product, the brand values ​​... and pronunciation, plurisyllabiques words are difficult to pronounce and remember for a Chinese explain This website


An advertisement in line with the value system 

The advertisement must include the Confucian and Taoist values ​​. The objective sought by these currents of thought is the "maintenance of harmony." Implying display social success, family values, and avoid figures rebels and forward-thinking are not role models in China. The Chinese are very receptive to the realism of the product, the most important to them is not what is seen , but what gives rise to advertising as emotion. You need to really understand Chine. See tips to understand China

- Legitimate brands

Old and successful brands is the only way to overcome copies or arbitration "price" in China. They help establish a social identity , unite a community and contribute to building a culture. To be avoided : brands " provocation " against the current culture of Chinese discipline , or " seduction too active ," contrary to the traditional values ​​of modesty.

Han

mercredi 9 octobre 2013

What can French really sell to Chinese ?

What can French really sell to Chinese ? 




The central problem that destabilizes the past few years in France, is its disastrous performance in foreign trade : in 2011, a deficit of 70 billion euros , or 2.3 % of its GDP. It thus comes very close to the record trade deficit , which was reached in 1982, when it reached 2.5% of GDP.
This year, a disastrous record was reached, therefore , essentially a stimulus policy in France was extreme and unilateral times . What is worrying now is that our execrable in foreign trade score is not articulated at all with such an excessive strength of domestic demand, but spring indeed lack of competitiveness changes we are experiencing now .


If you need further proof , we refer to our trade deficit with China, deficit reached 27.2 billion euros in 2011 . Thus, our trade deficit with China alone accounts for 39 % of our total trade deficit ( trade deficit with Germany : 24% of the total deficit ) .


Worse. Goods traded between France and China consist mainly of manufactured goods so we can validly bring our trade deficit with China , € 27.2 billion , with our trade deficit in manufactured goods with the rest of the world: 42 4 billion euros in 2011 . It would be about 64 % of our trade deficit in manufactured goods that would be attributable to China .
Contrary to what is often reported , so these are our trade relations with China are more destabilizing for our trade and our economy .


Export to China 33%

Our exports to China only cover 33 % of our imports from China , when our exports to Germany still cover 81% of our imports from Germany. Obviously, there is therefore a dysfunction in our trade with China is both specific , important and disturbing .
And we know the origin : the major international organizations ( World Bank, IMF , UN ) tell us that the euro should normally be around 4.52 yuan , but China , thanks to a draconian exchange controls which it has a monopoly and that allows him to control the exchange rate of its currency, we continue to inflict euro remains stable at around 8.32 yuan, an overvaluation of 84%.
And the overvaluation of the euro is maintained by China even despite huge adversities facing since mid-2010 on the countries of the euro area.

Trade France and China

But back to the coverage of trade between France and China : the rate already exceptionally low , at 33% , is likely to reduce further because in the coming years , our industries will be subject to all kinds of adversities for export to the Chinese market.
First, our basic exports to China manufactures will continue to suffer as the exchange rate euro / yuan is also evoked by pénalisateur .

About Cars

Even in terms of auto exports , the outlook is very unfavorable , with only Germany still manages to export high -end cars ( Mercedes , Audi, BMW ) . Peugeot and Renault, he manages to get an industrial plant in China will , like other Western manufacturers in China producing standard cars they are still selling .
In terms of TGV , where France is exceptionally well positioned internationally , China has deployed an aggressive strategy to negate the Chinese imports. After purchasing from Shinkansen (Japan) and Siemens (Germany) the technology , it has track national champions , CSR and CNR , so importing the least possible TGV and barging in export. It is true that this strategy was a masterful setback with the collision took place in July 2011 between the TGV viaduct in Wenzhou on the Beijing -Shanghai line . But China has not given up and will remain closed to exports of French TGV .

About Plane

In aeronautics , where France, Germany, remains well positioned , China makes its aircraft orders and helicopters on two conditions: EADS and Boeing have to accept a transfer of technology to get orders, which undermines the long-term evolution of aircraft orders and helicopters from China . In the short term , an increasing proportion of orders sent by China to be produced locally. Thus , the outlook for our exports , both in the short and medium term , there is also disappointing.
For nuclear power plants, the Fukushima disaster disrupts the prospect of Areva export to China . Thinking about the safety of nuclear power plants that undertaken the Chinese government will delay the construction was scheduled nuclear and China, which will be part of the club now very few countries buyers nuclear power plants, will not fail to enforce vis-à -vis the same requirements as Areva against Areva and Boeing , which also limit exports.

About luxury

Are exports of luxury goods from France to China. They continue to behave very well. It purchased by the richest Chinese, French brands are the matching label "made in France " . The French luxury companies , unlike the others, so translate into actual exports the sales they make in China. This is a very good point for our exports. But of course , we can not rely on this sector alone to rectify our manufacturing trade with China products. In cosmetic France has big advantage, see this article about this Topic

see also luxury market in China

About Culture and media

And also , the Chinese government in recent years , in its super- mercantilist strategy to always control over the global manufacturing industry , has decided to not overlook the arts and crafts or fashion and luxury or cultural products and audiovisual media. We thus emerge more strategic analysis of China who rightly insist on the role of "soft power" of the country for success in these areas that are not at all marginal .
The french leader in Luxury is LMVH

These Chinese analysts welcome the decline that began in their view, the "soft power" of France , which China has long envied us and welcome also control which China is trying to seize the international market art ...
We see exchanges between France and China are not going to rebalance . At a time when , increasingly , we rightly refers to the need for reciprocity in trade between countries, China stands out and we impose a lack of reciprocity will become increasingly destabilizing and more more unbearable .


In terms of TGV , where France is exceptionally well positioned internationally , China has deployed an aggressive strategy to negate the Chinese imports. After purchasing from Shinkansen (Japan) and Siemens (Germany) the technology , it has track national champions , CSR and CNR , so importing the least possible TGV and barging in export. It is true that this strategy was a masterful setback with the collision took place in July 2011 between the TGV viaduct in Wenzhou on the Beijing -Shanghai line . But China has not given up and will remain closed to exports of French TGV .