Distribution in China: Luxury childrenswear in China

lundi 2 février 2015

Luxury childrenswear in China

Luxury childrenswear in China : a market with a huge potential

Chinese parents are a profitable market for luxury brands with China being the world's second largest consummer market of luxury consumer goods. It also turns out that they are spending more and more money on luxury clothes for their children. The China Research Centre for Children's Industry explains this phenomenon by the fact that chinese parents « transfer their preferences in luxury goods to their children ». Parents also prefer buying brands they know, such as Dior, Burburry, Armani which successfully entered the childrenswear chinese market with Baby Dior, Burburry Children, Armani Junior in 2010 and 2011.

Parents pay attention to safety and have more trust in the quality of products released by well-known luxury brands. Moreover, the connection between your identity and the clothes you wear is very strong in today's Asia and parents want they children to be stylish and to wear recognizable brands. They look for ideas by following children fashion blogs and spoil their children who are the center of the family because of the birth control policy. Two additional reasons make parents ready to invest a lot in children's clothes. The first reason is that today's chinese parents did not access such consumption goods during their childhood under the Mao regime. Consequently, they want to give their kids products they could not own at the same age. The second reason is that young parents spend huge amount of time working. Therefore, to make up for their absence, they do not hesitate to buy costly products to their children.

For the time being, children's product does not represent a major part of the revenues for luxury companies. But luxury companies can see a bright future in this market. It did even not suffer from the economic slowdown in 2011. Besides, less material is needed for chidren clothes, making production costs lower with prices still quite high. In such a context, many other luxury children's products stores can be expected to open in China in a close future.

http://blog.euromonitor.com/2012/05/childrenswear-in-china-starting-to-become-crowded.html
http://blog.euromonitor.com/2012/09/dolce-gabbana-is-the-latest-luxury-in-childrenswear.html
http://daxueconsulting.com/market-of-childrenswear-in-china/

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About Transport in China

Transportation in China has experienced significant growth and expansion in recent years. Airports , roads and railway construction will provide a boost to the massive use in China over the next decade .

Rail
Rail is the primary mode of transport has doubled in length since the mid-twentieth century , and an extensive network provides a service to the entire nation. The major cities have metro systems in operation, under construction or in the planning stage .

The system of highway and the road has also increased due to the rapid expansion , resulting in a rapid increase in car use in China. Although the transport system in China has a vast network of transport nodes across its vast territory , the nodes tend to concentrate in the more economically developed coastal areas and inland cities along major rivers .
Physical state and the entire transport infrastructure in China tend to vary widely by geography. While remote rural areas still depend largely on non-mechanized means of transport, a modern system of maglev train in China was built to connect the city center of Shanghai and its international airport .
Much of the transport systems of contemporary China have been built since the establishment of the People's Republic in 1949. Before 1950 , there were only 21800 km ( 13.546 km ) of track. In 2010 , the rail network has since been expanded to 91000 km ( 56,545 mi) .

Train travel has remained the most popular form of transport , even if the airline has also experienced significant growth since the late 1990s. The effort by the government - which began in the 1990s - to connect the country highways through the "National Trunk Highway System " has expanded the network to about 97000 km ( 60,273 miles ) by the end the year 2012 [ 3] making the longest road network in the world China