Luxury childrenswear in China : a market with a huge potentialChinese parents are a profitable market for luxury brands with China being the world's second largest consummer market of luxury consumer goods. It also turns out that they are spending more and more money on luxury clothes for their children. The China Research Centre for Children's Industry explains this phenomenon by the fact that chinese parents « transfer their preferences in luxury goods to their children ». Parents also prefer buying brands they know, such as Dior, Burburry, Armani which successfully entered the childrenswear chinese market with Baby Dior, Burburry Children, Armani Junior in 2010 and 2011.
For the time being, children's product does not represent a major part of the revenues for luxury companies. But luxury companies can see a bright future in this market. It did even not suffer from the economic slowdown in 2011. Besides, less material is needed for chidren clothes, making production costs lower with prices still quite high. In such a context, many other luxury children's products stores can be expected to open in China in a close future.