Some data on this great event that shakes the international logistics codes
The very large Chinese distribution network sometimes suffers difficulties when orders are too numerous and particularly during periods of large crowds.
It can be seen that the largest Chinese online vendors will soon provide logistical last cries to allow platforms to meet the demands sometimes exceeding the billion order and orchestrate optimally classical supply chain.
Alibaba Group and Tencent Holdings JD.com, who recorded this year respectively 278 million and 14 million orders.
When the group in her face a tenfold level control only for the single day of 11 .. and answered by the massive recruitment of nearly 1.7 million people, both in delivery and in the order management in line.
Ben Wang CTO Cainiao has also said. "The massive number of delivery orders generated by this great online shopping event we and our delivery partners really pushes to do our best."
The Alibaba group to give a complete example to over 9 billion of gross merchandise November 11, having for occasion make disappear Radar another commercial scale event (the Cyber Monday in the US) that have generated as compared $ 2.4 billion
The major challenges of delivery orders
The scale problem is the delivery of huge quantities of packages ordered on many e-commerce partners. Deliveries are doing mostly abroad Cainiao the group get many of the support of international distribution partners have established 16 dedicated global delivery routes and 74 warehouses.
The online business model since its advent many adaptations necessity in the area of logistics and transport because it especially found bottlenecks in import gateways of China during these particular periods.
Paul Mad, one of the regional leaders of APL Logistics to further indicated "Millions of small packages to be delivered within a week after that day, and I've seen pictures of the huge pile of packages that are on hold for the delivery » .
Finally to remedy that Beijing has set up temporary storage warehouses and free trade zones expedited clearance in seven Chinese cities for e-commerce.
The Chinese seem to have beaten the French at one of their own favorite pastimes - quaffing red wine. China's drinkers repelled 1.86 billion bottles of red wine last year, an increase of 136% over five years, making the country the largest market for red wine.
However, some experts say the boom, which led to the increased interest of Chinese buyers in the French vineyards, is more a matter of cultural sensitivities than to taste.
Red color = Lucky
The color red is considered lucky in China and is also affiliated with the Communist government, while white is associated with death and is mainly seen at the funeral.
France, where consumption of red wine is down, was in second place in this league, followed by Italy, according to latest figures compiled by the London-based company, International Wine and Spirit Research.
The United States remains the largest market in the world for all the colors of wine, said Vinexpo, the Bordeaux Chamber of Commerce of the organization that commissioned the study.
Health
"Apart from the health aspect in comparison to the excessive consumption of rice wine, red wine success [in China] is largely the symbolism of color," said a spokesman of Vinexpo. "Red is a very positive color in Chinese culture and is synonymous with wealth, power and luck. In the corporate world these three values are fundamental, so red wine is often found in banquets to seal partnerships. And red is also the color of China ".
Interesting discussion on Facebook
The latest pessimistic remarks of the President of Unigroup after a visit to the United States indicates the company has abandoned its bid for Micron, even if it could revive the effort after the presidential elections next year.
Unigroup's Micron Bid Dead
I wrote several weeks ago that an offer by China Unigroup us buy the memory chip giant Micron Technology had become the victim of politics, and now it appears that the case is finally dead. Or at least it is on life support with little hope of resuscitation. That's my interpretation, according to the latest reports say that President Unigroup gave remarks that the pessimistic air after his return to China one last chance to visit us to try to save the deal.
This agreement had the rather interesting look when it was reported in July, and would have been worth some $ 23 billion, marking the largest ever acquisition of a US company by a Chinese counterpart. But political sensitivities quickly surfaced because of the status of Micron as the largest US maker of memory chips used in most electronic devices and also in the defense industry.
The situation was further complicated by the calendar, since the United States is preparing for presidential elections next year and China is often an easy target for would-be attack during this period. As the icing on the cake, Unigroup is stigmatized by its close association with the Tsinghu University, the leading university of science of China, which has close ties with Beijing and is often used for programs conducted by the government to develop new technologies.
American media
Perhaps the American media have already dismissed this particular agreement, since the last reports were made only in Chinese and were based on information from a source familiar with recent trip we Unigroup president Zhao Weiguo second hand. Foreign media said that UniGroup officials were heading to the US to try to salvage a deal, although this is the first report on results.
Zhao cited the latest report saying that ideally Unigroup can still close a deal to buy Micron. But Zhao quickly added that if such an agreement is not made, perhaps the two companies can form a deeper cooperation arrangement that will benefit both parties, forge a new relationship between Chinese businesses and American technology. The report adds that Zhao also met with several US lawmakers on the trip, but it was not more specific.
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Getting your SEO right Baidu means a profitable site. It ensures that you have a large traffic flow. As long as your site is well designed and located on the target market and full of engaging copy, SEO will provide your target market ready for your site to convert into customers. A good site is nothing without visitors, so how do you make sure that Baidu - the most popular search engine in China by a mile - properly index your site? said https://www.found.co.uk/
SEO in China
We take a look at four musts China SEO.
Create a site structure tree
Sites robots Baidu does not have the sophistication of Google's spiders, so keep your website as simple as possible is essential for all of your pages are indexed. Use a tree-like structure where important pages are at the top to allow Baiduspider to find your keys and index pages. Robots Baidu also rely on the content on the page of your site. You must ensure that each page is connected by a text link, and it is recommended that the deepest level of information on the site should be no more than four mouse clicks.
Building with slow connection speeds in mind
Poor connectivity means Baiduspider can have the difficulty of exploring your site. This is especially true in lower-tier cities, where spiders can not bother to crawl the first 100kb or more content on a page. This results in far fewer pages indexed by Baidu. To put this in perspective, last year Google had indexed more than 48billion pages - Baidu had 800 million.
Baidu spider
As your site could be accessed via a 3G connection Baiduspider, you must ensure that it is fast and optimized for mobile viewing. With Baidu often examining a portion of a page, and far fewer pages indexed than Google does, it is essential that your SEO key Baidu and important pages are easy to find to make sure they are indexed.
Keep your site simple to allow indexing China SEO
Simple site design is important to make your website SEO friendly China. Baidu is less sophisticated than Google in terms of the algorithms it uses, so do not read or understand many of the most advanced type of web functions. The Baiduspider only reads the text content, and do not read images or text in images. It does not include frames or iFrames, JavaScript files, Ajax and Flash. This makes clear the text content on your site a necessity, otherwise Baidu will have nothing to crawl and your site will not be indexed. If you really must use a website in Flash, Baidu recommends having
source https://www.linkedin.com/company/seo-china-expert
a text version of the site that your Flash site links.
Use keywords in the meta descriptions to maximize CTR
Unlike Google, Baidu still uses keywords in meta descriptions for classification. However, when Google highlights keywords that match the search criteria by fatty formatting, Baidu highlights them in red. This makes it much more visible keywords, so having keywords in your Meta description, it will be eye-catching, and thus encourage people to click on the page.
Getting your SEO right Baidu means a profitable site. It ensures that you have a large traffic flow. As long as your site is well designed and located on the target market and full of engaging copy, SEO will provide your target market ready for your site to convert into customers. A good site is nothing without visitors, so how do you make sure that Baidu - the most popular search engine in China by a mile - properly index your site? We take a look at four musts China SEO.
Create a site structure tree
Sites robots Baidu does not have the sophistication of Google's spiders, so keep your website as simple as possible is essential for all of your pages are indexed. Use a tree-like structure where important pages are at the top to allow Baiduspider to find your keys and index pages. Robots Baidu also rely on the content on the page of your site. You must ensure that each page is connected by a text link, and it is recommended that the deepest level of information on the site should be no more than four mouse clicks.
Building with slow connection speeds in mind
Poor connectivity means Baiduspider can have the difficulty of exploring your site. This is especially true in lower-tier cities, where spiders can not bother to crawl the first 100kb or more content on a page. This results in far fewer pages indexed by Baidu.
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To put this in perspective, last year Google had indexed more than 48billion pages - Baidu had 800 million.
As your site could be accessed via a 3G connection Baiduspider, you must ensure that it is fast and optimized for mobile viewing. With Baidu often examining a portion of a page, and far fewer pages indexed than Google does, it is essential that your SEO key Baidu and important pages are easy to find to make sure they are indexed.
Keep your site simple to allow indexing China SEO
Simple site design is important to make your website SEO friendly China. Baidu is less sophisticated than Google in terms of the algorithms it uses, so do not read or understand many of the most advanced type of web functions. The Baiduspider only reads the text content, and do not read images or text in images. It does not include frames or iFrames, JavaScript files, Ajax and Flash. This makes clear the text content on your site a necessity, otherwise Baidu will have nothing to crawl and your site will not be indexed. If you really must use a website in Flash, Baidu recommends having a text version of the site that your Flash site links.
Use keywords in the meta descriptions to maximize CTR
Unlike Google, Baidu still uses keywords in meta descriptions for classification. However, when Google highlights keywords that match the search criteria by fatty formatting, Baidu highlights them in red. This makes it much more visible keywords, so having keywords in your Meta description, it will be eye-catching, and thus encourage people to click on the page.
Baidu: More of a local search engine
SEO in China, company need to focus on Baidu
It is safe to say that, with more than 513 million Internet users in 2011, Baidu, one of the most popular sites in China, is much more than a local search engine. Despite the strict censorship of the Chinese government, is a giant Baidu to potential growth, especially now that the relationship between Google and the Chinese government is not at its best.
So based on the above Baidu may become an important source of traffic for your website. Have you considered getting indexed and ranked yet in the results of Baidu search engines? Now is the time, and we are happy to share with you some tips for optimum boost.
1. SEO BAIDU The content must be in Mandarin
Baidu is a local search engine that helps websites that contain content in Simplified Chinese. A local SEO tip is obvious that it is better to use the language of the users you want to attract! This will help your visitors and your SEO.
10 mistakes to avoid when building SEO in China
SEO is essential for a website in China. But there are mistakes people make too often, and that can severely hinder your ranking on Chinese search engines, mainly Baidu. Here are the 10 most frequent mistakes made when building SEO in China
If you want your site to be able to position itself on Baidu, make sure that your content does not include explicit words or attacks the Chinese government. Censorship is so strict that you should also avoid linking directly to websites or blogs that contain such content.
3. Backlinks: Quantity issues really ?
Increasing the amount of backlinks is one of the most important and fundamental Useful Baidu optimization. It seems that Link amount is at least as important as the quality. Nevertheless, always keep in mind that your site should also be bound by the web pages of high quality.
4. Internal anchor texts important for Baidu
As it happens every modern search engine with the anchor text backlinks is important. Link to your web pages with targeted keywords, still in Simplified Chinese, will provide important information to Baidu crawl system and it will help you improve your rankings. Use the analysis and link popularity tools to analyze Link Link Building Campaign of your site and your competitors to determine if they focus on keywords.
Feel free to comment, you validate added value comment .
■In April 2013, the Chinese Administration of
Quality Supervision announced regulations concerning the name “champagne”.
According to the new regulation TOEFL, only sparkling wine produced in France's
Champagne region with certain grape varieties and produced using a stated
process can be named champagne. The regulation revised the former situation
that a large quantity of sparkling wine produced in China was named champagne that misled
consumers. This has strengthened the position of real champagne, which is now
clearly distinguished from sparkling wine from the wine house outside the
Champagne region.
■Sales of champagne in China declined in 2013 then recovered in 2014, following
strong growth in previous years. The decline sales of champagne was mainly due to the stricter anti-corruption
policy implemented at the end of 2012 and the TOEFL reading measure, as well as the ban on drinking alcohol
for government officers. Fine wine/champagne and spirits were largely consumed
by government officers or purchased as gifts to bribe them. Duo to the
anti-corruption movement, fewer banquets were held, which directly reduced the
consumption of luxury alcoholic drinks. However, as the targeting segments are
the well-educated young generation, champagne is less considered as a type of
wine for position-related consumption but for individual consumption. There is an increasing habit of opening a bottle
of champagne at various occasions, such as weddings, ceremonies and festivals.
Hence, compared to other types of luxury alcoholic drinks such cognac,
champagne was less affected by the anti-corruption policy, as a high rate of
personal consumption supported growth. This partly explained why champagne
raised against the tendency in 2014. To sum up, Fine champagne was the fastest growing category in fine wines/champagne
and spirits in 2014.
■The average unit price of champagne increased by 6% in current
value terms in 2014, due to higher inflation and TOEFL regulation, but in constant value terms it
declined by 2%. With the issue of sluggish economy and reduced consumption of
fine wines/champagne and spirits, more promotions and discounts were provided
by manufacturers and retailers to sell products and reduce the stock volume,
which caused a constant value price decline.
■In today’s China, wine importers
and retailers educated consumers that high quality wines are not necessarily
related to the extreme high price. With the rapid development of online stores
that sell multiple types of wine at reasonable prices, more consumers regarded
it as convenient and value-for-money to purchase mid-end
champagne online, which dampened the
growth of high-end champagne in China. Thus the champagne producers, especially the
top champagne house use a so-called “masstige” strategy in China in order to
promote their entry level champagne products. Many leading brands, can be
purchased from B2C online platforms such as Jiuxian.com, yesmywine.com, YHD and
JD. A more specific example, Moet &Chandon used to be the most prestigious
champagne brand in China but now can be easily found via the online shopping
platform with a very aggressive price. Promotions were carried out by Internet
retailers to attract consumers purchase online.
■Having said that online retailing was booming in
2014, Grocery retailers including hypermarkets, high-end supermarkets that sell
imported goods, and drinks specialists are the major distribution channels for
fine wine, accounting for 73% of fine wines/champagne and spirits sales in
2014. Consumers tend to have more confidence in the luxury alcoholic drinks
purchased through these channels.
As unbelievable as it may seem, DSK's popularity in China exploded in the aftermath of the 2012 events. Who knows,
the former director of the International Monetary Fund has a hard temptation to
sell typical method French romantic one-fifth of the world population. China,
the photos of Dominique Strauss-Kahn presented by the sites of the Western
media. Race Adventure praised women cowards population traditionally male with
a more lenient. This social phenomenon created by some, social, economic,
demographic meeting.
This
phenomenon DSK € 2
Chinese
society is still very strong influence of the Confucian tradition, a romantic
or simply the physical meaning of each term marital relationships communism has
never been questioned. However, following the policy of birth control was
created in 1970. (The Institute for Demographic Research) five women in the
country that six people in a marriage, which is very important in the longer
guaranteed. One segment of the population and men, including the city to
release a copy of their ancestors. When fully temptation to focus on getting
more comfortable with the marriage of China, more profitable. 1 days is
suspected in several parts of China's success in marriage for young singles
like "collect pollen from flower to flower," but as the demographics
prohibited, gender inequality. The word cap "power" of all sizes,
ideal for young people and the exploitation of French Romanticism firmly in the
context of this world.
Changes insocial norms that generate few years from a romantic relationship between
modernization and economic turmoil cap explosion of mass consumption. Chinese
young people to question the importance of a woman who is not married, and
people respond to the sensitive issue of a great desire balls, collecting meat.
The young Chinese consumers want to be in love (This article is informative to
see the details New York Times) refers to. Sources : Peignoirs faits en nid d'abeille
Luxury childrenswear in China : a market with a huge potential
Chinese parents are a profitable market for luxury brands with China being the world's second largest consummer market of luxury consumer goods. It also turns out that they are spending more and more money on luxury clothes for their children. The China Research Centre for Children's Industry explains this phenomenon by the fact that chinese parents « transfer their preferences in luxury goods to their children ». Parents also prefer buying brands they know, such as Dior, Burburry, Armani which successfully entered the childrenswear chinese market with Baby Dior, Burburry Children, Armani Junior in 2010 and 2011.
Parents pay attention to safety and have more trust in the quality of products released by well-known luxury brands. Moreover, the connection between your identity and the clothes you wear is very strong in today's Asia and parents want they children to be stylish and to wear recognizable brands. They look for ideas by following children fashion blogs and spoil their children who are the center of the family because of the birth control policy. Two additional reasons make parents ready to invest a lot in children's clothes. The first reason is that today's chinese parents did not access such consumption goods during their childhood under the Mao regime. Consequently, they want to give their kids products they could not own at the same age. The second reason is that young parents spend huge amount of time working. Therefore, to make up for their absence, they do not hesitate to buy costly products to their children.
For the time being, children's product does not represent a major part of the revenues for luxury companies. But luxury companies can see a bright future in this market. It did even not suffer from the economic slowdown in 2011. Besides, less material is needed for chidren clothes, making production costs lower with prices still quite high. In such a context, many other luxury children's products stores can be expected to open in China in a close future.
