The markets of the big
consumption
Companies
supply the large-scale distribution with products which is going to sell them
to the consumers. They are daily consumer goods for the majority. For example,
we find farm-produce products but also a lot of care and hygiene there, and the
domestic equipment …
The sector of clothes
distribution in China
Since the
launch from 1978 of the big economic reform in People's Republic of China, the
sector of the distribution is reborn such a phoenix of ashes of its existence
previous to the Communist Revolution. During the first year of liberalization
of the retail sale in 1978, a million private shops opened their doors. From
1992, the number of shops deprived in China had multiplied tenfold. The Same
year, the turnover realized by the Chinese retail dealers exceeded billion yuan
one thousand. In 1995, the retail sales will have doubled by exceeding two
billion yuan thousand and a new doubling of this figure is foreseen for the
year 2000. The real increase of the turnover retail in 1995 with regard to 1994
was 10 %.
Western clothes
distribution in China
The western
products exercise a powerful force of attraction on the Chinese consumers. The
successes of Avon, Proctor and Gamble, Johnson and Johnson, Nike, Benetton,
Kentucky Fried Chicken, Maxim, Pabst, Peugeot, Chrysler and many others else
are indisputable.
The French
distribution supported strongly by all the professional and public authorities
well plans to exploit the Chinese potential. The spring opened in June, 1995 a
five-storeyed shop in Shanghai engaging at least hundred and fifty million
francs in the only renovation of the building. 6 The opening of two other
shops, to Dalian and to Chengdu, is scheduled for 1996, the shop of Beijing
that must open in 1997.
Aucun commentaire:
Enregistrer un commentaire